The Holidays are just around the corner, and with them comes an outpouring of holiday bucks from consumers all around the world. This leaves a great opportunity for businesses of every size and industry to capitalize in even the smallest ways. Here are a few tips to use marketing to your advantage this holiday season:
1) Send out a seasonal/holiday email to your customers and clients. This small gesture will not only let the people that support your business know that you are thinking about them and grateful for their continued business, but will remind them to consider you for holiday gifts. Make the email festive, fun and keep it simple. You might also include a special offer to further encourage the customers to consider you for holiday gifts.
2) Express gratitude. Nothing is more off-putting to loyal clients and customers than ungrateful companies with whom they regularly spend their money. For this reason, it is important to do whatever you can to show that you are grateful for the fact that they continuously choose you as a business partner by thanking them for the partnership. Send a special gift basket, give them a special rate for a limited time or simply send a “thank you” note as a kind gesture. A little bit truly does go a long way.
3) Use social media to your advantage. While many small businesses lack a strong social media following, those that do follow are loyal – and they should be treated as such. Leverage social media platforms like Twitter, Facebook and even Instagram to display and promote any ongoing sales or specials that your company has. Even taking a second to post about company culture, holiday parties or any similar event could bolster support for your overall business and brand.
4) Offer special shipping options (for e-commerce sites). Many people put a lot of their holiday shopping off until very late in the season. This makes it vital that you offer expedited shipping options – along with standard – to accommodate such last-minute decisions. Making standard shipping free is also an enticing gesture, and makes potential customers more likely to be actual customers.
Need help getting the most return on your marketing investment this Holiday season? We’d love to chat! Holland Advertising: Interactive has an extensive history helping its clients more successfully reach existing and potential customers and clients, taking local businesses to new heights along the way. For more information about how Holland can help your business better align with its audience, meet sales goals and take advantage of the holidays of present and future, contact Bryan Holland at 513.744.3001.