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Pre-Planning Checklist For Social Media Marketing

New social media can be a great addition to your marketing activities whether you sell a product or provide a service, and whether your primary target is consumers or other businesses. Taking time to prepare and then formulating a plan before you begin, is time well spent.

To achieve optimum results, certain core marketing components must be in place before launching your social media presence. These elements empower you to strategically choose the best channels in the social media space and position you to create an actionable, measurable plan for achieving overall marketing objectives.

Begin with an updated marketing plan that outlines your long term and short term goals for the business:

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