– To strategically communicate the Zicka Homes brand story in an updated search optimized website.
– Branded Zicka Homes as “Enduring Quality. Personalized Experience. Your Home.”
– Started a search engine optimization project including the following steps:
- Step 1: Keyword research
- Step 2: Website analysis
- Step 3: SEO changes
- Step 4: Update website (website live on 5/1/14)
- Step 5: Quality assurance
- Step 6: Site map creation
- There were 22 keywords chosen by the client
– Within 90 days, the Holland team was able to obtain first page rankings. Holland created a successfully branded website with a strategic and compelling brand story.
– Holland ran a keyword research report for 22 keywords on May 1, 2015 which resulted in the following:
- All 22 keywords were ranking on page 1-3 or in top 28 positions on Google
- 8 keywords ranking in #1 position on Google