Towne Condos
project name

Towne Condos

description

THE CHALLENGE
To effectively brand Towne Condos and build their business in Cincinnati, Northern Kentucky and Dayton.

THE SOLUTION
Holland determined that Towne is selling a simpler lifestyle with ongoing exceptional property managment.

– Created new brand tagline, “Relax. Live Better.”
– Crafted incentives that appealed to target audience.
– Executed targeted zoned media buys in The Cincinnati Enquirer, as well as direct mail  pieces, bus wraps, outdoor and television/cable ads.
– Created a series of print ads.
– Generated a series of online ads featured on Cincinnati.com.
– Constructed a web site and recommended URL TowneCondos.com.
– Produced Beacon Hill sales literature.

THE RESULTS
Towne Condominiums saw a 45% increase in visitor traffic to TowneCondos.com and a 30% increase to their model homes within 90 days.

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