To effectively brand Towne Condos and build their business in Cincinnati, Northern Kentucky and Dayton.
Holland determined that Towne is selling a simpler lifestyle with ongoing exceptional property managment.
– Created new brand tagline, “Relax. Live Better.”
– Crafted incentives that appealed to target audience.
– Executed targeted zoned media buys in The Cincinnati Enquirer, as well as direct mail pieces, bus wraps, outdoor and television/cable ads.
– Created a series of print ads.
– Generated a series of online ads featured on Cincinnati.com.
– Constructed a web site and recommended URL TowneCondos.com.
– Produced Beacon Hill sales literature.
Towne Condominiums saw a 45% increase in visitor traffic to TowneCondos.com and a 30% increase to their model homes within 90 days.