How do you strategically position a hearing aid company who markets Starkey products on the west side of Cincinnati?
Reallocate their marketing budget to achieve the greatest impact and integrate a consistent brand message to build their business.
Holland strategically implemented the following:
– Developed a consistent look and brand message for print ads and direct mail pieces.
– Created an integrated media campaign achieving the greatest impact using Reach magazine, newspaper advertising and targeted direct mail.
Within 60 days, the Place For Better Hearing’s first promotion in collaboration with Holland was a huge success, achieving a 35% sales increase over previous promotions. Ten months after the start of their campaign, they continued to realize a 30% increase in sales over the previous year.