The Place For Better Hearing
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The Place For Better Hearing

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CASE STUDY
How do you strategically position a hearing aid company who markets Starkey products on the west side of Cincinnati?

THE CHALLENGE
Reallocate their marketing budget to achieve the greatest impact and integrate a consistent brand message to build their business.

THE SOLUTION
Holland strategically implemented the following:

– Developed a consistent look and brand message for print ads and direct mail pieces.
– Created an integrated media campaign achieving the greatest impact using Reach magazine, newspaper advertising and targeted direct mail.

THE RESULTS
Within 60 days, the Place For Better Hearing’s first promotion in collaboration with Holland was a huge success, achieving a 35% sales increase over previous promotions. Ten months after the start of their campaign, they continued to realize a 30% increase in sales over the previous year.

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