Kaeser & Blair Promotional Products – Branding
project name

Kaeser & Blair Promotional Products – Branding

Profits and Reputation Beyond Compare!


One of Holland’s primary strengths is to identify a company’s unique selling proposition, and craft a strategic brand story and tagline that uniquely positions the company as a better option in the marketplace than its competitors.

The following is an example of the brand strategy/brand story work we created for Kaeser & Blair.

#1 Difference:
Kaeser & Blair provides the greatest profit potential in the industry.

  • No big franchise or upfront fees, plus price of the Standard Business Owner Package ($85) is refunded after your first $1,500 in sales
  • No binding contracts or agreements
  • Generous earning potential of up to 65% of gross margins – one of the highest in the industry
  • Profits are paid in advance of production and direct deposited via ACH wire transfer every working day
  • Outstanding bonuses and incentives
  • Leveraged purchasing power allows us to buy at the best prices, and these savings are passed on to you
  • Profitable referral program that is unmatched in the industry

#2 Difference:
Kaeser & Blair’s reputation is the strongest in the industry.

  • Stable history since 1894 with more than a century of reliability and integrity
  • Rock solid security D&B 5A1 credit rating (highest possible rating) and A+ Better Business Bureau accredited listing
  • Industry leader – K&B has the largest group of independent businesses
  • Ranked in the top 1% of Industry Distributorships
  • Community leader with many awards including Cincinnati Top 100 Private Company, Best Place to Work, Family Business of the Year and more