One of Holland’s primary strengths is to identify a company’s unique selling proposition, and craft a strategic brand story and tagline that uniquely positions the company as a better option in the marketplace than its competitors.
The following is an example of the brand strategy/brand story work we created for Kaeser & Blair.
Kaeser & Blair provides the greatest profit potential in the industry.
- No big franchise or upfront fees, plus price of the Standard Business Owner Package ($85) is refunded after your first $1,500 in sales
- No binding contracts or agreements
- Generous earning potential of up to 65% of gross margins – one of the highest in the industry
- Profits are paid in advance of production and direct deposited via ACH wire transfer every working day
- Outstanding bonuses and incentives
- Leveraged purchasing power allows us to buy at the best prices, and these savings are passed on to you
- Profitable referral program that is unmatched in the industry
Kaeser & Blair’s reputation is the strongest in the industry.
- Stable history since 1894 with more than a century of reliability and integrity
- Rock solid security D&B 5A1 credit rating (highest possible rating) and A+ Better Business Bureau accredited listing
- Industry leader – K&B has the largest group of independent businesses
- Ranked in the top 1% of Industry Distributorships
- Community leader with many awards including Cincinnati Top 100 Private Company, Best Place to Work, Family Business of the Year and more