Falhaber Nissan
project name

Falhaber Nissan

description

The Challenge
– To increase the sales of new Nissan’s in the Greater Cincinnati market with the smallest marketing budget of all Nissan dealers in the Cincinnati DMA

The Solution
CREATIVE SOLUTION:
– Our Family Values, Our Family’s Promise.

  • We treat YOU like family
  • The best price
  • The best selection
  • The best service
  • The best trade-in value
  • No Gimmicks, no games
  • No hassle financing
  • The best car-buying experience you will ever have
  • We are 3rd generation, family owned and operated

MEDIA SOLUTION:
– To invest mostly in television where we could reach the largest audience for the lowest cost.
– Holland invested about 85% in TV and 15% in radio.

The Results
– Falhaber Nissan’s new car sales from 2011 – 2014 were up 40%.

*The Falhaber’s sold their Nissan dealership to an out-of-town dealer which ended our relationship in March 2015

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