To build Eger Products’ electrical insulated bus boot business and strategically communicate their brand story with the goal of measurably increasing sales.
Holland helped identify Eger Products’ unique selling propositions of Unmatched Capabilities, Quality Commitment, and Superior Delivery while strategically communicating their brand story.
– Developed the brand story and strategically communicated this to potential clients
– Updated website to communicate the new brand story
– Created customized videos to 7 large targeted accounts
– Presentations to 2 of the 7 accounts captured new business resulting in over $700,000 in revenues
Eger achieved over $700,000 in revenues from 2 of the 7 accounts they targeted by using videos created by Holland.