Celebrating 80 Years of Client Success Stories • 1937-2017 • Blog 5 of 12
Currently owned and operated by Tom Mullaney, Mullaney’s Pharmacy & Medical Supply recently celebrated its 80th anniversary in 2016, and much like Holland Advertising : Interactive, Mullaney’s is in its 3rd generation of ownership.
Our history with Mullaney’s begins in 1998 when Tom Mullaney and Mark Holland first agreed to do business with each other during a lunch meeting. The challenge since then has been to increase awareness of the pharmacy and its medical equipment & supplies. We also wanted to build its business with a much smaller budget than the national competitors who dominate the same markets.
In our first big attempt to rise to this challenge, our Cincinnati advertising agency advised Mullaney’s to collectively combine marketing efforts with two other local pharmacies, Bernens and Kunkel, to form Everything Medical. Through Everything Medical, all three pharmacies paved the way to a stronger presence in the Greater Cincinnati market.
In addition, our Cincinnati advertising agency used the following marketing strategies to increase awareness of Mullaney’s Pharmacy & Medical Supply:
- Developed a TV campaign and executed targeted TV media buys
- Developed Yellow Pages advertising
- Created low-investment, high-impact direct mail pieces
- Designed and created sales literature
- Built websites for Everything Medical and Mullaney’s
- Developed radio campaign, using local personality Bob Braun as a spokesperson
- Used PR to establish Mullaney’s as a trusted source for health care products and information.
Years later, our Cincinnati advertising agency continued to develop campaigns and execute targeted media buys in outdoor, transit, television, radio, access buses, and the yellow pages. However, we first improved the Mullaney’s logo to create a unified brand across all mediums and establish an even stronger presence in Greater Cincinnati. We also created low-investment, high-impact, dimensional direct mail pieces, designed vinyl wraps for delivery trucks, and placed ads in Reach Magazine and targeted ValPak’s.
Within recent years, we have also improved Mullaney’s online presence by building a website that effectively leveraged Search Engine Optimization (SEO). Once their website was complete, we consulted the client to develop an e-commerce site as a way to list products and improve sales. Mullaney’s online presence will continue to spread as we start a digital retargeting campaign soon.
Ultimately, Holland Advertising’s marketing efforts since 1998 have tripled Mullaney’s Pharmacy and Medical Supply’s sales. In addition the expansion of the Blue Ash store, Mullaney’s has also grown to have new locations in Cheviot and West Chester.
Would you like to become one of our many client success stories? Contact Bryan Holland at 513.744.3001, or email him at email@example.com.