Celebrating 80 Years of Client Success Stories • 1937-2017 • Blog 3 of 12
Having been named “The Best Specialty Rug Retailer in America” by the Atlanta Floor Covering Market, The Rug Gallery is obviously the best rug retailer in the Cincinnati area. And they have been one of Holland’s loyal clients for over 25 years.
Our relationship with The Rug Gallery dates back to when Holland won over their business in 1990. Back then, The Rug Gallery was spending its marketing dollars on radio and black & white newspaper advertising. However, Holland Advertising realized The Rug Gallery was really in the business of selling color and its marketing strategy wasn’t successful.
As a solution, Holland eliminated the dollars invested in radio and newspaper and moved them into television. This way people would see the beautiful rugs in The Rug Gallery showroom. Additionally, our Cincinnati Advertising Agency negotiated highly effective and targeted media buys, placed bold outdoor advertising in targeted zip codes, and built an attractive, user-friendly website.
When The Rug Gallery moved to their Blue Ash Store back in 1992, Holland ran a 3-½ week Moving Sale with newspaper, radio, and television. The campaign was a huge success as it generated 3 months of sales in less than a month. By consistently bringing fresh ideas to The Rug Gallery, Holland Advertising was able to partner in an increase in The Rug Gallery’s sales by 400% within 14 years.
13 years later, we have continued to use television advertising to reach a wide audience for The Rug Gallery. Meanwhile, we have targeted specific audiences through digital advertising. In fact, for each sales promotion, we have targeted audiences based n demographics such as gender, age, zip codes, household income, and home ownership. Here are some of the ways we have used digital marketing to successfully increase The Rug Gallery’s business:
- Website Development
- Ecommerce Site Development
- Email Marketing
- Video Pre-Roll
- Display Banners
- Pay Per Click
- Keyword Marketing
At Holland Advertising, we consider The Rug Gallery a great success story because we have drastically helped build their business.
Would you like to become one of our many client success stories? Contact Bryan Holland at 513.744.3001, or email him at email@example.com.