Want To Measure Your Marketing Efforts? Get Behind the Wheel of Digital Dashboard! One of the best trends in digital advertising is still an unknown for many businesses – the digital dashboard. What is it? It’s an easy-to-use central place where you can see, sometimes in real time, the effectiveness of all your marketing and media efforts. A dashboard collects information about all your website and social media presence stats, and can tell you how well your company is trending and how to more effectively spend your marketing dollars. It can help you track your digital campaigns from Google Analytics, Google AdWords, Facebook, Twitter, and Email Marketing Websites (ListRocket or Constant Contact). You can also track your traditional media – television, outdoor and radio – using media-specific phone numbers and landing pages. Read More
Posts Tagged ‘Website Development’
Wouldn’t That Make You Happy?
We all know the virtues of Facebook and Twitter, and most companies are aware of the value of these social media channels. Over the last few years Pinterest has gained popularity, not just as a way to show personal interests and “likes” online, but to generate interest for companies big and small. For businesses, Pinterest can showcase the features and benefits of their products, plus photos and ideas from end users to a wider yet more targeted audience.
While Facebook focuses on forming social connections, Pinterest focuses on gaining followers, organizing ideas and topics, and getting pictures repinned on other users’ boards. A customer cannot purchase products from Pinterest, but they can follow links back to the original source and find your site – where they can be converted to customers.
Your website has become your most important marketing tool. In the not so distant past, “push” marketing – communicating your marketing message using direct mail, radio, TV, newspaper and trade shows – was the only method. Now consumers are internet savvy and are blocking out the thousands of forms of marketing that they consider interruptions. They are seeking information from the web which is a quicker and more timely source of information vs. flying to tradeshows, reading print materials, etc. However, before you start redesigning your site, consider doing so with clear objectives to maximize the benefits available to you.