Wouldn’t That Make You Happy?
We all know the virtues of Facebook and Twitter, and most companies are aware of the value of these social media channels. Over the last few years Pinterest has gained popularity, not just as a way to show personal interests and “likes” online, but to generate interest for companies big and small. For businesses, Pinterest can showcase the features and benefits of their products, plus photos and ideas from end users to a wider yet more targeted audience.
While Facebook focuses on forming social connections, Pinterest focuses on gaining followers, organizing ideas and topics, and getting pictures repinned on other users’ boards. A customer cannot purchase products from Pinterest, but they can follow links back to the original source and find your site – where they can be converted to customers.