Posts Tagged ‘Web Videos’

Drive Visitors to Your Site and Keep Them There – With Effective Web Videos.

If you’re looking to create awareness of your site, engage potential customers, generate leads, and inform clients – video does all that and more.  The problem is most companies aren’t using video effectively.  We’ve all visited sites with low resolution, long-winded videos that focus on the history of the company and a long list of products, but there are plenty of sites that leverage video effectively. The key is having videos that showcase the benefit of doing business with your company, and how your solutions and products will improve their lives or businesses.  To use videos on your website effectively, you need to pay close attention to three important things:

  • Quality & Content
  • Optimization
  • Tracking & Analytics

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