Your website has become your most important marketing tool. In the not so distant past, “push” marketing – communicating your marketing message using direct mail, radio, TV, newspaper and trade shows – was the only method. Now consumers are internet savvy and are blocking out the thousands of forms of marketing that they consider interruptions. They are seeking information from the web which is a quicker and more timely source of information vs. flying to tradeshows, reading print materials, etc. However, before you start redesigning your site, consider doing so with clear objectives to maximize the benefits available to you.