The number of Top-Level Domains (TLD) is expanding – how will this effect the Internet?
The Internet is about to get a bit bigger! ICANN (Internet Corporation for Assigned Names and Numbers), has approved the expansion of Top-Level Domains, or anything to the right of the dot such as .com, .org, .ca, .uk, and .net. There are currently hundreds of gTLDs (generic TLDs) awaiting approval, and when they become available they could change the way companies register their domain names and how they use the Internet to market their brand.
What does this mean?
The new gTLDs will have names that can apply to a number of products, brands, and business sectors. For example, if you are a real estate agent then .realestate would be a natural choice for your website domain name, as would .home, .forsale, or .apartments. If a restaurant wanted to be high in search engine rankings, then .restaurant or .food would be natural choices for their domain. Potentially, search engines will prioritize websites based on their domain, making it easier for them to be found by surfers. This change will NOT change the way the Internet works, but it will change the way people will find information on the Internet.