Posts Tagged ‘targeting ideal customers’

Top 5 Trends in Direct Marketing

The tools and trends for direct marketing may have changed over the last decade, but the goal is the same. Hit your demographic with the right message, the greatest frequency, the best call to action, and maximize your ROI. Direct marketing has become so targeted that you know to whom you’re talking, and why. So, what are some of the trends from direct marketing agencies?

1. Hyperlocal and hyper-targeted marketing

The use of Smartphones and Tablets has redefined direct marketing. Now you can target ads to the consumers most likely to respond to the offer based on their age and proximity to your location. Not only does SMS (short messaging service, or text messaging) offer hyper-targeting, it also enables you to create time-sensitive offers and announcements – giving you the best possible response and ROI.

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Effectively Identifying Your Consumer Story

Please take a moment and ask yourself: How effective am I in identifying the ideal customer target for my business? The answer in most cases (if you are really being honest with yourself) is probably – “Not as effective as I could.” If this is the case, I understand. It is not an easy task for most businesses, and yet, it is so very important to know who your business is attempting to reach so that marketing strategies and tactics can be more effectively developed and aligned for business growth. There is a way, however, to more effectively identify the ideal customer target for your business and also better understand them so you can develop more effective marketing. I call this effort . . . . consumer storytelling.

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