Posts Tagged ‘Search Engine Marketing’

Do YOU Speak SEO?

2014 is almost over, but we’re still finding that for some of our new business prospects and clients it’s still 2004 when it comes to SEO. Search Engine Optimization (SEO) isn’t just a buzz phrase, it’s an absolute necessity. A few of our smaller to mid-size clients are still a bit resistant to optimizing their site and we know why.

They don’t speak SEO.

It’s that simple. Just when they prepare to optimize their site they talk to a vendor, customer, competitor, or somebody who purports to be the expert and bam – they want to wait. They get confused by the jargon and may think one or more of the following erroneous thoughts:

  1. I’m a small local business. I don’t need to optimize because prospects will find me and solicit my business based on geography.
  2. I’m doing a great job with word of mouth, and my clients are mostly referrals.
  3. My company doesn’t do any e-commerce, so why should I drive business to my site?
  4. My company name is my web address, and my product is my company name. Won’t that drive business to my site?
  5. My website was built in a CMS that automatically optimizes my content.
  6. I’m on Facebook – doesn’t that help my rankings?
  7. We’ve already spent money on our website, we shouldn’t need spend MORE on SEO!

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Is SEO For YOU? YES!

Are You Happy With Your Website’s Google Rankings?
If Your Answer is No, Then You Need To OPTIMIZE!

With a shiny new website, it’s easy to think, “If we build it, they will come.” Not true. In fact, unless a customer knows your EXACT web address, without optimization chances are they won’t find you at all. Everyone has heard the terms keywords and optimization, but after years of interaction with clients (old and new) we find that many have little idea about the benefits of SEO.

What IS SEO?

SEO is a process in which we take your website and by using keywords within the copy and meta tags, alt tags and page titles, (found in the HTML source codes of the site) help increase your rankings in search engine (such as Google, Yahoo and Bing) results. The higher the ranking, the more likely it is that your potential customers will find you when they search for the terms within your site. Read More

Do you have a Google+ page for your business? If your answer is NO, you need to get one, today!

You may think that your social media and web presence is “fine” and that you don’t need any more social media icons on your website, but Google+ is catching on. Create a Google+ business profile and see where it takes your web presence. Chances are over the next few months you’ll notice an increase in traffic to your page.

Right now, any SEO expert will tell you to get in on the trend, before your competitors establish their Google+ presence. Since the trend is new, there are a few benefits to setting up your page and inviting customers and potential customers to interact with your brand. Unlike Facebook and Twitter, Google+ is dominated by info that is uncluttered by ads and non-relevant information. The information is professional and customer-focused, plus it allows for more direct contact with customers via text and video.

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Beware the Panda!

December 28th, 2011 | Author: Ken Saunders

In late February, 2011, Google released a substantial update to their ranking algorithm, known by many as Panda. This release was aimed at identifying low quality websites, and docking their rankings accordingly. Low quality sites are presumed to be those that have good content for search engines, but not for the user experience (think ‘content farms’). This change reportedly affected about 12% of all websites. So the question is: what can you do to your website to make sure it’s not negatively affected by Panda, or better yet, is positively affected by Panda. Read More