Posts Tagged ‘Media Strategies’

Measure Your Marketing Efforts With A Digital Dashboard!

Want To Measure Your Marketing Efforts? Get Behind the Wheel of Digital Dashboard! One of the best trends in digital advertising is still an unknown for many businesses – the digital dashboard. What is it? It’s an easy-to-use central place where you can see, sometimes in real time, the effectiveness of all your marketing and media efforts. A dashboard collects information about all your website and social media presence stats, and can tell you how well your company is trending and how to more effectively spend your marketing dollars. It can help you track your digital campaigns from Google Analytics, Google AdWords, Facebook, Twitter, and Email Marketing Websites (ListRocket or Constant Contact). You can also track your traditional media – television, outdoor and radio – using media-specific phone numbers and landing pages. Read More

Don’t hire an ad agency

Unless you’re looking for fresh ideas and a greater ROI on your marketing investment!

Are you successfully differentiating your brand in the marketplace?

Are you achieving the sales results you want?

Are you embracing the latest in technology and fresh marketing strategies to build your business?

If your answer isn’t yes to the above 3 questions you are not getting a satisfactory return on your marketing investment and need to invest in the Marketing Business Builder TM from Holland Advertising: Interactive, an advertising agency in Cincinnati. The Marketing Business Builder is the magnifying glass to find hidden profits, reach new customers, find new sales opportunities and grow a company’s business. Respond to in-depth questions about your company’s history and goals – these answers will be the catalyst for the Holland team to develop a customized marketing program with no more money than your company is currently investing. The Marketing Business Builder is more than a revenue generator for companies – it is known as “the wake up call” for business owners who want to take their business to the next level. Read More

Eyes On Impressions give a new perspective to Out of Home media.

The TAB (Traffic Audit Bureau) has a new way of measuring OOH (Out of Home Ratings). It’s called Eyes On Impressions (EOI). EOI replaces Daily Effective Circulation (DEC) as the industry’s measurement currency. DEC’s (the old form of measurement) only calculated traffic counts with no ability to measure demographics, audience, in-market or out-of market travelers, travel patterns, and the position of the display. The benefit of EOI is that it provides demographic information similar to other media, enabling media planners and buyers to plan Outdoor based on the EOI value.

EOI takes into consideration not the number of vehicles that pass the display, but the people that are actually noticing. The seller can sell based on targeted demographic impressions as with other forms of traditional media. For the media buyer, this allows them to compare their target audience delivery as they do with traditional media such as television and radio. Read More

Want to increase your B2C or B2B sales numbers? Try Marketing to Women.

It doesn’t matter what article or study you read – women make or influence the lion’s share of the purchases in the US, and are closing in on men with the percent of earnings and overall wealth, too.

Unless you HAVEN’T been watching television, reading a newspaper (print OR online), shopping, or generally living out in the world in the last decade, it shouldn’t come as much of a surprise to you that women are beginning to dominate as single homeowners, leaders, risk-takers, and movers and shakers. If you aren’t giving them an equal share of your marketing efforts you’re probably missing out…and it could really be costing you!

Most retailers attempt to appeal to women using mostly old stereotypes, but what about B2B sales? The number of women in decision-making positions in business and as business owners themselves is increasing rapidly. The standard salesman approach to connecting with business customers is finding a dead end with many companies and businesses because their message isn’t being well received. Marketing your business or service is more effective if it has a broader appeal. Read More

Retargeting – Because Every Site Deserves a Second Chance

The buzz in online marketing is retargeting. Retargeting is a simple way to give visitors to your site a nudge to take another look – and it’s highly effective. Once a person has visited your site (YAY!) and left without converting (BOO!) retargeting gives them a gentle reminder the next time they surf that your site is out there, waiting for them.

“SO, WHAT?” You may say, “We’ve been buying banner ads for years, but they’ve never really helped us convert web surfers.”

Well, that may be true, but the BIG difference is retargeting only hits on surfers that have already VISITED your site and are aware of your brand. You may have failed to convert them the first time, but your site deserves a second look, doesn’t it?

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