Posts Tagged ‘marketing trends’

You Need Social Media!

Top 10 Reasons Why Your Business Needs Social Media

Social media is used by business throughout the globe to further their relationships with customers, increase awareness of their products, mission and brand, and increase sales. But what about YOUR business? Have you considered social media, but think it really doesn’t apply to your business sector? You may be wrong! With a strategic vision for what you hope to accomplish, social media offers the unique opportunity for smaller companies to level the playing field like never before. While some business owners may be skeptical of the effectiveness of social media, others have realized legitimate returns through greater brand awareness, increased web traffic, enhanced customer service, better relationships, and higher sales.

Holland Advertising : Interactive Partner, Mark Holland, offers his top 10 reasons why your business should utilize social media and all it has to offer.

    1. Social media can be cost-effective, with a focused plan. Yes, memberships to social networks are free, but time is not, and neither is developing a winning strategy on how to make them work for your business. A significant time investment for strategic planning up front will equal big wins down the road and ensure that you’re constantly on track to meet your goals.

    2. Your customers are always connected. More people communicate with friends via social networks more than with personal email. Social media sites account for more than one out of every 4 minutes spent online. This boom in online activity has caused a huge shift in the way companies attract and interact with their customers.

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Want to connect with your customers? Blog!

November 5th, 2013 | Author: CatTurner

If you’re looking to enhance your marketing efforts, consider blogging. Blogging is an easy way to drive traffic to your site via search engines, share valuable info with potential customers and show your talents as the expert that you are!

Blogging is inexpensive and easy. Blogger or WordPress are great blogging websites that are easy to use, and they give tutorials to help you get started. Setting it up is the easy part – the writing part is where things can get a little complicated. Here are 9 quick tips to remember when you start your business blog.

1. Create a plan – then follow that plan.

What do you hope to accomplish with your blog? Do you want to drive more business to your website, increase your local presence, or expand to a national audience? Do you want to share your expertise with others, increase awareness of your brand and generate business leads? If you’re blogging for your business, focus your efforts so that your message is clear and keep your posts focused on your goals.

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Top 5 Trends in Direct Marketing

The tools and trends for direct marketing may have changed over the last decade, but the goal is the same. Hit your demographic with the right message, the greatest frequency, the best call to action, and maximize your ROI. Direct marketing has become so targeted that you know to whom you’re talking, and why. So, what are some of the trends from direct marketing agencies?

1. Hyperlocal and hyper-targeted marketing

The use of Smartphones and Tablets has redefined direct marketing. Now you can target ads to the consumers most likely to respond to the offer based on their age and proximity to your location. Not only does SMS (short messaging service, or text messaging) offer hyper-targeting, it also enables you to create time-sensitive offers and announcements – giving you the best possible response and ROI.

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QR Codes. Build your brand in a snap!

QR Codes. You see them everywhere. They can be a great way to generate interest, build your brand, and SELL. With just a snap of a smartphone camera, they give instant access to your digital message, connecting you with your customers and prospects in new and interactive ways.

QR Codes nearly guarantee instant access to product information. The QR is short for “quick response” and can connect to large amounts of digital information instantly including: URLs, geo coordinates, and text. If you use them to deliver all or part of your message, you are taking the gamble that the consumer won’t connect, but when they do you are often hitting your intended demographic target with greater accuracy than other mediums. Read More

Email Marketing – It’s a BLAST!

July 10th, 2012 | Author: CatTurner

The quickest way to a potential customer’s heart can also be the quickest way to their spam list – Email marketing.

A quick, informative email is a great way to stay in touch or reward your current customers, generate interest from potential new customers, and reconnect with lost customers. They can be informative, offer a discount or special, or showcase a new product or service.

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