Do you have a store loyalty or rewards card? If you’re like most Americans, you probably have Loyalty or Rewards card (or 3, 4, or 10) in your wallet. But what have they done for you lately?
There is wave of new loyalty programs popping up everywhere. No longer are you only earning points when you shop or refer – you merely check in at a store, restaurant, or venue to get points. Gone are the days of multiple cards and points balances, plus the new programs also reward customers for interacting with your brand and sharing the love via social media. As a business owner the rewards can be great for you, too!
As these programs increase their number of members, some of the old brick and mortar establishments – such as grocery chains – will hold tight to their old loyalty cards. They are immensely popular and used by a wider demographic that isn’t limited to smart phone users, making them a hard habit to change. What will change is that consumers will be able to access multiple loyalty programs from one source. This makes it easier for them to manage their progress, and makes it easier for YOU to track your customers spending and browsing habits. Plus, the information about their habits will enable you to create more effective offers to entice them do more than just check in. You can customize your offers to encourage them to spend, share the love of your brand, or even give them previews to sales and new merchandise.