Posts Tagged ‘internet marketing’

Instagram – A Picture is Worth a Thousand Likes

Instagram is the photo editing and sharing app that has expanded from 15 to over 80 million users since Facebook’s bid to acquire it for $1 billion back in April of 2012. It’s a simple, FREE mobile app that allows you share photos with not only your connections in Instagram, but also your Twitter Followers, Facebook Fans, and visitors to your website.

There’s no doubt about it, Instagram has taken social media by storm, but how can something that most people use to note their perfect omelette, beautiful sunset, or favorite piece of artwork be useful to your business?
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Warning: Using Pinterest Can Increase Visits to Your Website.

Wouldn’t That Make You Happy?

We all know the virtues of Facebook and Twitter, and most companies are aware of the value of these social media channels. Over the last few years Pinterest has gained popularity, not just as a way to show personal interests and “likes” online, but to generate interest for companies big and small.  For businesses, Pinterest can showcase the features and benefits of their products, plus photos and ideas from end users to a wider yet more targeted audience.

While Facebook focuses on forming social connections, Pinterest focuses on gaining followers, organizing ideas and topics, and getting pictures repinned on other users’ boards.  A customer cannot purchase products from Pinterest, but they can follow links back to the original source and find your site – where they can be converted to customers.

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Drive Visitors to Your Site and Keep Them There – With Effective Web Videos.

If you’re looking to create awareness of your site, engage potential customers, generate leads, and inform clients – video does all that and more.  The problem is most companies aren’t using video effectively.  We’ve all visited sites with low resolution, long-winded videos that focus on the history of the company and a long list of products, but there are plenty of sites that leverage video effectively. The key is having videos that showcase the benefit of doing business with your company, and how your solutions and products will improve their lives or businesses.  To use videos on your website effectively, you need to pay close attention to three important things:

  • Quality & Content
  • Optimization
  • Tracking & Analytics

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Retargeting – Because Every Site Deserves a Second Chance

The buzz in online marketing is retargeting. Retargeting is a simple way to give visitors to your site a nudge to take another look – and it’s highly effective. Once a person has visited your site (YAY!) and left without converting (BOO!) retargeting gives them a gentle reminder the next time they surf that your site is out there, waiting for them.

“SO, WHAT?” You may say, “We’ve been buying banner ads for years, but they’ve never really helped us convert web surfers.”

Well, that may be true, but the BIG difference is retargeting only hits on surfers that have already VISITED your site and are aware of your brand. You may have failed to convert them the first time, but your site deserves a second look, doesn’t it?

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QR Codes. Build your brand in a snap!

QR Codes. You see them everywhere. They can be a great way to generate interest, build your brand, and SELL. With just a snap of a smartphone camera, they give instant access to your digital message, connecting you with your customers and prospects in new and interactive ways.

QR Codes nearly guarantee instant access to product information. The QR is short for “quick response” and can connect to large amounts of digital information instantly including: URLs, geo coordinates, and text. If you use them to deliver all or part of your message, you are taking the gamble that the consumer won’t connect, but when they do you are often hitting your intended demographic target with greater accuracy than other mediums. Read More