Posts Tagged ‘internet marketing cincinnati’

Do you need a change of address?

The number of Top-Level Domains (TLD) is expanding – how will this effect the Internet?

The Internet is about to get a bit bigger! ICANN (Internet Corporation for Assigned Names and Numbers), has approved the expansion of Top-Level Domains, or anything to the right of the dot such as .com, .org, .ca, .uk, and .net. There are currently hundreds of gTLDs (generic TLDs) awaiting approval, and when they become available they could change the way companies register their domain names and how they use the Internet to market their brand.

What does this mean?

The new gTLDs will have names that can apply to a number of products, brands, and business sectors. For example, if you are a real estate agent then .realestate would be a natural choice for your website domain name, as would .home, .forsale, or .apartments. If a restaurant wanted to be high in search engine rankings, then .restaurant or .food would be natural choices for their domain. Potentially, search engines will prioritize websites based on their domain, making it easier for them to be found by surfers. This change will NOT change the way the Internet works, but it will change the way people will find information on the Internet.

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Measure Your Marketing Efforts With A Digital Dashboard!

Want To Measure Your Marketing Efforts? Get Behind the Wheel of Digital Dashboard! One of the best trends in digital advertising is still an unknown for many businesses – the digital dashboard. What is it? It’s an easy-to-use central place where you can see, sometimes in real time, the effectiveness of all your marketing and media efforts. A dashboard collects information about all your website and social media presence stats, and can tell you how well your company is trending and how to more effectively spend your marketing dollars. It can help you track your digital campaigns from Google Analytics, Google AdWords, Facebook, Twitter, and Email Marketing Websites (ListRocket or Constant Contact). You can also track your traditional media – television, outdoor and radio – using media-specific phone numbers and landing pages. Read More

Do you have a Google+ page for your business? If your answer is NO, you need to get one, today!

You may think that your social media and web presence is “fine” and that you don’t need any more social media icons on your website, but Google+ is catching on. Create a Google+ business profile and see where it takes your web presence. Chances are over the next few months you’ll notice an increase in traffic to your page.

Right now, any SEO expert will tell you to get in on the trend, before your competitors establish their Google+ presence. Since the trend is new, there are a few benefits to setting up your page and inviting customers and potential customers to interact with your brand. Unlike Facebook and Twitter, Google+ is dominated by info that is uncluttered by ads and non-relevant information. The information is professional and customer-focused, plus it allows for more direct contact with customers via text and video.

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Top 5 Trends in Direct Marketing

The tools and trends for direct marketing may have changed over the last decade, but the goal is the same. Hit your demographic with the right message, the greatest frequency, the best call to action, and maximize your ROI. Direct marketing has become so targeted that you know to whom you’re talking, and why. So, what are some of the trends from direct marketing agencies?

1. Hyperlocal and hyper-targeted marketing

The use of Smartphones and Tablets has redefined direct marketing. Now you can target ads to the consumers most likely to respond to the offer based on their age and proximity to your location. Not only does SMS (short messaging service, or text messaging) offer hyper-targeting, it also enables you to create time-sensitive offers and announcements – giving you the best possible response and ROI.

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