Posts Tagged ‘brand strategy’

Effective Immediately! Facebook Relaxes Rules For Hosting Contests.

Facebook announced some big news yesterday that will make it easier for you to leverage Facebook to grow your business. They have amended their Terms of Service regarding hosting of contests and giveaway promotions on your facebook company fan pages.

Previously, there were a lot of rules and red tape involved with running a contest legally on your facebook page – namely the requirement of facilitating it through a 3rd party application pre-approved by Facebook for that purpose.

This discouraged many businesses from using this tactic and many of those who tried were not following the rules, “winging it” and executing it outside the guidelines…. at the risk of being shut down by Facebook.

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Effectively Communicating Your Brand Story

Pease take a moment and ask yourself: How effective am I in communicating the core message of my business to my customer target? The answer (if you are really being honest with yourself) is probably – “Not as effective as I could.”

I empathize with the challenge. It’s not easy; but there is a better, more effective way to communicate the core message of your business. And it’s called . . . brand storytelling.

A brand story is the art of storytelling – reapplied – to communicate a business’s brand strategy. It’s human nature for us to love to hear stories, and it is also an effective way to tell your business’s story.

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