Facebook announced some big news yesterday that will make it easier for you to leverage Facebook to grow your business. They have amended their Terms of Service regarding hosting of contests and giveaway promotions on your facebook company fan pages.
Previously, there were a lot of rules and red tape involved with running a contest legally on your facebook page – namely the requirement of facilitating it through a 3rd party application pre-approved by Facebook for that purpose.
This discouraged many businesses from using this tactic and many of those who tried were not following the rules, “winging it” and executing it outside the guidelines…. at the risk of being shut down by Facebook.