The buzz in online marketing is retargeting. Retargeting is a simple way to give visitors to your site a nudge to take another look – and it’s highly effective. Once a person has visited your site (YAY!) and left without converting (BOO!) retargeting gives them a gentle reminder the next time they surf that your site is out there, waiting for them.
“SO, WHAT?” You may say, “We’ve been buying banner ads for years, but they’ve never really helped us convert web surfers.”
Well, that may be true, but the BIG difference is retargeting only hits on surfers that have already VISITED your site and are aware of your brand. You may have failed to convert them the first time, but your site deserves a second look, doesn’t it?