Posts Tagged ‘Advertising’

Blah, Blah, Blah, Blah! Is THIS what you’re saying to your customers?

If you’re only using social media to further advertise your product or service, this MAY be all they are hearing.

We often blog about social media and website marketing, and at holland advertising : interactive, it’s one of our most common topics of discussion with customers new and old. Social media is a great way to connect, but if you’re only using it as an extension of your marketing efforts, your audience will most likely tune you out.

So your company IS using social media to reach out to customers and prospects to generate sales. How is that working for you? We hope it’s going well, but if it’s not, it may be because you’re missing the mark with your posts, tweets, blogs, shares, etc. It may be that you need to improve the content of what you are saying and how you say it instead of blanketing your audience with buckshot attempts to connect.

This concept is called Content Marketing, and here is how Wikipedia defines it: Content Marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action. Content marketing subscribes to the notion that delivering information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty.

Information is king. Social media is no longer just tooting your own horn, because if someone is unfamiliar with your brand the message will get lost in the chatter. Provide them with good, no GREAT, information and they will more likely see the value of your brand. As you provide relevant content to your customers, you can position yourself as hero – the service or product provider that can help them succeed.

How do you do this? That is the big question. To connect with customers effectively, there has to be a benefit to them – whether it’s informative or entertaining. Hint: it can also encourage further interaction with some sort of reward, whether it’s a shout out on your Facebook page or a coupon for participating – how you interact with them is up to you. With any interaction remember: providing them with information that will make your product seem indispensible is key.

Here are some great ways to promote your business with effective Content Marketing without hitting your audience over the head:

1. Comments from happy users
2. Information on the best use of the product
3. Reviews of your product
4. Questions (and your answers!) about your product
5. Unique uses for the product that have been submitted by your customers
6. Hero shots of your product

If you are a service, then getting people talking, tweeting, and sharing information about your brand is imperative – and easy. You can apply bullets 1 -4 from above and change “product” to “service” and add the following:

1. Specials that can be earned with repeat patronage of your service
2. Ways for your customer to connect with others via social media – they will share their likes!

An impressive example of quality, employee-driven B2C Content Marketing is the “Store Experts” campaign by Guitar Center. The employees were encouraged to set up individual profiles that highlighted their unique talents, and enabled customers to directly contact the employee – a plus for commissioned employees. It generates 200 qualified leads every day – a success by most standards. It’s a great example of successful Content Marketing, and Marketing Sherpa has a comprehensive case study that is well worth the read. You can access it here:

http://www.marketingsherpa.com/article/case-study/how-employee-content-drove-2002

There are many great examples of how successful, customer-focused Content Marketing can grow your business by leaps and bounds. Check out the links below for more examples of both B2B and B2C campaigns.

http://sproutsocial.com/insights/2012/10/branded-content-marketing/

http://econsultancy.com/us/blog/11015-five-great-examples-of-b2b-content-marketing

Get help from Holland. We can plan a Content Marketing Strategy that can generate new customers, leads, referrals, and best of all, loyal customers that love your brand. Visit HollandAdvertising.com or call Bryan Holland at 513.744.3001.

Instagram – A Picture is Worth a Thousand Likes

Instagram is the photo editing and sharing app that has expanded from 15 to over 80 million users since Facebook’s bid to acquire it for $1 billion back in April of 2012. It’s a simple, FREE mobile app that allows you share photos with not only your connections in Instagram, but also your Twitter Followers, Facebook Fans, and visitors to your website.

There’s no doubt about it, Instagram has taken social media by storm, but how can something that most people use to note their perfect omelette, beautiful sunset, or favorite piece of artwork be useful to your business?
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DON’T Use Facebook to Advertise. Your Competition will LOVE You!

November 7th, 2012 | Author: CatTurner

So you have a fabulous Facebook page. And dedicated fans. And snarky, relevant posts. And links to engaging content. And your fans ask questions and contribute to your page in a way that encourages OTHER fans to contribute. It’s all good. OR is it?

If your not using Facebook to advertise, you MAY be missing out on the opportunity to do what you do best. Sell your product or service.

We all know the power of Facebook, and the influence your page can have as a driving force to your website or brick and mortar store. What you may be missing is an opportunity to advertise to your fan base and encourage repeat sales. You can also get new sales from FRIENDS of fans – which will encourage those friends of fans to become fans. According to Facebook, customers who “like” your page spend an average of 2 times more than customers that aren’t tapped in to your Facebook page. So go forth, encourage liking and ADVERTISE to your fans – the results could be amazing!

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Retargeting – Because Every Site Deserves a Second Chance

The buzz in online marketing is retargeting. Retargeting is a simple way to give visitors to your site a nudge to take another look – and it’s highly effective. Once a person has visited your site (YAY!) and left without converting (BOO!) retargeting gives them a gentle reminder the next time they surf that your site is out there, waiting for them.

“SO, WHAT?” You may say, “We’ve been buying banner ads for years, but they’ve never really helped us convert web surfers.”

Well, that may be true, but the BIG difference is retargeting only hits on surfers that have already VISITED your site and are aware of your brand. You may have failed to convert them the first time, but your site deserves a second look, doesn’t it?

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QR Codes. Build your brand in a snap!

QR Codes. You see them everywhere. They can be a great way to generate interest, build your brand, and SELL. With just a snap of a smartphone camera, they give instant access to your digital message, connecting you with your customers and prospects in new and interactive ways.

QR Codes nearly guarantee instant access to product information. The QR is short for “quick response” and can connect to large amounts of digital information instantly including: URLs, geo coordinates, and text. If you use them to deliver all or part of your message, you are taking the gamble that the consumer won’t connect, but when they do you are often hitting your intended demographic target with greater accuracy than other mediums. Read More