Posts Tagged ‘Advertising Copy’

Caution: Words Scream Louder Than Pictures

March 13th, 2012 | Author: Sandra Guile

Did you get the message? Did you get the email? Did you see what so-and-so said about such-and-so? We feel there is so much to say in so little time, that often the words that are used scream for our attention instead of providing the big picture of what’s going on around us.

I watched in horror a few weeks back as a bus crashed a news conference (literally) following a tragic event where several workers were injured at a construction site. Proper etiquette would have been to back out from the location and park it until the conference was over. Ah, in a perfect world, maybe. In this instance, the driver opted to jump out of the bus and scream to the world about the importance of keeping to the route and what in the world was the press doing there anyway? Read More