Fresh Marketing Ideas Blog

QR Codes. Build your brand in a snap!

QR Codes. You see them everywhere. They can be a great way to generate interest, build your brand, and SELL. With just a snap of a smartphone camera, they give instant access to your digital message, connecting you with your customers and prospects in new and interactive ways.

QR Codes nearly guarantee instant access to product information. The QR is short for “quick response” and can connect to large amounts of digital information instantly including: URLs, geo coordinates, and text. If you use them to deliver all or part of your message, you are taking the gamble that the consumer won’t connect, but when they do you are often hitting your intended demographic target with greater accuracy than other mediums. Read More

Email Marketing – It’s a BLAST!

July 10th, 2012 | Author: CatTurner

The quickest way to a potential customer’s heart can also be the quickest way to their spam list – Email marketing.

A quick, informative email is a great way to stay in touch or reward your current customers, generate interest from potential new customers, and reconnect with lost customers. They can be informative, offer a discount or special, or showcase a new product or service.

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No Mobile Website? Tsk, Tsk!

We’ve all tried to view a website on our smart phone or mobile device and had to scroll back and forth to view their address, info, or products.  It’s infuriating, and if you have an older model phone it can be impossible to load the website at all.

Enter the mobile website – the answer to scrolling or long downloads.  If you don’t have one for your website, you need to get one – yesterday.  The advantages are many, but most importantly, according to Google 60% of users expect a mobile website to load in 3 seconds, or less. Now that we are in the age of instant accessibility to information, if you don’t have a mobile website OR your website is ineffective, you could be losing customers without even realizing it!

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Harnessing the Power of Color

Make Color Work For YOU!

How does color affect human emotions? The history of Color Psychology dates back thousands of years and the meaning of one color varies from culture to culture. Color can be used to communicate danger, peace, liberty, death, love – even environmentalism.

How can we capitalize on the different feelings and emotions of our targeted consumer in this fast-paced world?  With color.  By using various color palettes, we can quickly tap in to their emotional response to get and keep their attention.  Once engaged we can deliver our message, creating a response that will be remembered.

As marketers, we can use the latest color psychology in all aspects of marketing, particularly in logo design, web site design, book covers, and product packaging. To be successful, one needs a basic understanding of how we can use colors together in design and packaging.  Color psychology is complicated, but there are two basic types of color – warm or cool. Warm colors – red, yellow, and orange can spark a variety of emotions ranging from comfort and warmth to hostility and anger. Cool colors, such as green, blue, and purple – often spark a feeling of calm, reflection, and sadness.

If different colors mean different things, what entices a consumer to feel a certain way and then purchase a certain item? If we are creating a website for a company that specializes in selling lifestyle products for their home or garden, we’ll use blues to convey calm and green to communicate nature and relaxation.  For a trendy, upbeat eatery, bold colors such reds and oranges communicate energy and confidence – the perfect place for a fabulous meal on a special night.  If part of our advertisement includes a call to action, we would use bold red.  Think of your last glance at a newspaper with all the ads with large letters in red screaming “SALE TODAY” – you looked at it, didn’t you?  That’s what color can accomplish, quickly and easily.

As you dig deeper, consider the current color palette used by your company.  Does it communicate that you are innovative or traditional, trendy or conservative? Any of these are fine if that’s your brand message.  If not, you probably need to update your look.

A great example of infusing a bit of design and color to bring a company into the new millennium is Holland’s work with Business Information Solutions.  They had a recognizable logo, probably because it had been in use for more than 30 years.  As a document management company encouraging customers to go “paper less” with electronic storage, they were already a “green” company, but that wasn’t being communicated with their old logo. By simply adding a few crisp, green lines to their logo and topping off the letter “I” with a little green leaf, they quickly reinvented themselves.  By adding the leaf and the green, they identified themselves as a green company, and positioned themselves for the new millennium.

This fall’s Pantone colors are bright, fun, and challenge the design industry. Take Tangerine Tango, a spirited reddish-orange, and the energy and vibrancy it communicates.  This new color palate reflects our need to recharge and fast-forward our economy – to infuse our ideas with energy.  By using bright, vibrant colors, there is a sense of urgency – a sense of getting things done.

So, how does Pantone decide which colors will be big this season?  They look for influences in various industries, trend forecasting, and some psychology to understand what’s resonating. Colors are chosen from the world around us with inspiration from nature, experiences, or from any number of worldly objects. These colors are likely to appear on the catwalk, in paint colors, paper products, greeting cards and then in corporate logos, advertisements and as templates for websites.  Once a color takes hold, you’ll never know where it’s going to turn up, but you can be fairly sure it will resonate with your intended audience.

Find out more about how Holland’s design experts can put color to work for you.  Call Bryan Holland at 513.744.3001 or email him at BHolland@hollandadvertising.com

References:
Art Therapy.com
About.com – Color Psychology
www.pantone.com

Jump start your efforts with a social media marketing audit

So, a while back, your friends told you the next big thing was social media. You jumped on the bandwagon and got a Facebook page, and maybe a Twitter account. A few of your employees set up profiles on Linkedin. After a while, you began thinking, “this is fun, but how this is helping my business?”

Perhaps a social media audit is in order to help you focus your effort where it can make a difference.

Audit is a scary word. But this one isn’t scary. Well, unless you find something negative about your company that you didn’t know was out there in the social sphere. But if there is, and you find it, then that’s a good thing. Because once you know, you can go about working to remedy it.

This kind of audit is primarily an opportunity to examine your brand in the social media space. At the end of the exercise, you will be able to make more informed decisions about your social media activities. It’s the first step toward prioritizing your efforts, which will allow you to construct a deliberate social media strategy that is purposeful.

Take your company’s social media pulse. Study and document what you and your staff have done so far with social media so that you have a baseline to measure future improvements and successes. Take a look around to see what people are saying about your brand on the social channels. How are your social accounts positioned in relation to your website presence? Are they connected? Are you getting any traffic from any of the social media channels to date?
If so, what kind of content seems to be resonating with your audience?

How do you stack up against your competition? This is your chance to do a little reconnaissance. Have they figured out a trick you haven’t on YouTube? Are they in the dark about Twitter as much as you are? Is there an opportunity they are missing on Linkedin or Facebook that you can seize?

Which channels should you be using anyway? While there is some overlap, each channel has its own unique value proposition. Depending on what your objectives are, you may discover that you should spend more energy on one channel, and less on another.

What about your customers? Where in the social media space do they like to spend their time? And more importantly, where do they want to interact with your company? The answer may surprise you if you take the time to ask, or just go and look for yourself. It may not be in the place you originally thought. Depending on your business, you may be surprised to discover that your customers are waiting for you to step it up on Linkedin, but they aren’t interested in “liking” you on Facebook. People use the various channels for different reasons. You may find that you need to expand your presence across multiple channels to reach more of your audience where they prefer to connect.

A good audit will assess needs, allowing you to set realistic, tangible goals. It will establish baselines so you can begin to measure your ROI. You’ll uncover competitive insights, and come away from it better positioned to make strategic choices about how social media fits into your overall marketing plan.

Holland Advertising : Interactive provides clients with professional social media audit services. If you would like to learn more about how we can assist with a social media audit for your company, please contact Bryan Holland at 513-744-3001.

Copyright © 2013 holland advertising: interactive.