Fresh Marketing Ideas Blog

Instagram – A Picture is Worth a Thousand Likes

Instagram is the photo editing and sharing app that has expanded from 15 to over 80 million users since Facebook’s bid to acquire it for $1 billion back in April of 2012. It’s a simple, FREE mobile app that allows you share photos with not only your connections in Instagram, but also your Twitter Followers, Facebook Fans, and visitors to your website.

There’s no doubt about it, Instagram has taken social media by storm, but how can something that most people use to note their perfect omelette, beautiful sunset, or favorite piece of artwork be useful to your business?
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DON’T Use Facebook to Advertise. Your Competition will LOVE You!

November 7th, 2012 | Author: CatTurner

So you have a fabulous Facebook page. And dedicated fans. And snarky, relevant posts. And links to engaging content. And your fans ask questions and contribute to your page in a way that encourages OTHER fans to contribute. It’s all good. OR is it?

If your not using Facebook to advertise, you MAY be missing out on the opportunity to do what you do best. Sell your product or service.

We all know the power of Facebook, and the influence your page can have as a driving force to your website or brick and mortar store. What you may be missing is an opportunity to advertise to your fan base and encourage repeat sales. You can also get new sales from FRIENDS of fans – which will encourage those friends of fans to become fans. According to Facebook, customers who “like” your page spend an average of 2 times more than customers that aren’t tapped in to your Facebook page. So go forth, encourage liking and ADVERTISE to your fans – the results could be amazing!

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Warning: Using Pinterest Can Increase Visits to Your Website.

Wouldn’t That Make You Happy?

We all know the virtues of Facebook and Twitter, and most companies are aware of the value of these social media channels. Over the last few years Pinterest has gained popularity, not just as a way to show personal interests and “likes” online, but to generate interest for companies big and small.  For businesses, Pinterest can showcase the features and benefits of their products, plus photos and ideas from end users to a wider yet more targeted audience.

While Facebook focuses on forming social connections, Pinterest focuses on gaining followers, organizing ideas and topics, and getting pictures repinned on other users’ boards.  A customer cannot purchase products from Pinterest, but they can follow links back to the original source and find your site – where they can be converted to customers.

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Drive Visitors to Your Site and Keep Them There – With Effective Web Videos.

If you’re looking to create awareness of your site, engage potential customers, generate leads, and inform clients – video does all that and more.  The problem is most companies aren’t using video effectively.  We’ve all visited sites with low resolution, long-winded videos that focus on the history of the company and a long list of products, but there are plenty of sites that leverage video effectively. The key is having videos that showcase the benefit of doing business with your company, and how your solutions and products will improve their lives or businesses.  To use videos on your website effectively, you need to pay close attention to three important things:

  • Quality & Content
  • Optimization
  • Tracking & Analytics

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Retargeting – Because Every Site Deserves a Second Chance

The buzz in online marketing is retargeting. Retargeting is a simple way to give visitors to your site a nudge to take another look – and it’s highly effective. Once a person has visited your site (YAY!) and left without converting (BOO!) retargeting gives them a gentle reminder the next time they surf that your site is out there, waiting for them.

“SO, WHAT?” You may say, “We’ve been buying banner ads for years, but they’ve never really helped us convert web surfers.”

Well, that may be true, but the BIG difference is retargeting only hits on surfers that have already VISITED your site and are aware of your brand. You may have failed to convert them the first time, but your site deserves a second look, doesn’t it?

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