Fresh Marketing Ideas Blog

Effective Immediately! Facebook Relaxes Rules For Hosting Contests.

Facebook announced some big news yesterday that will make it easier for you to leverage Facebook to grow your business. They have amended their Terms of Service regarding hosting of contests and giveaway promotions on your facebook company fan pages.

Previously, there were a lot of rules and red tape involved with running a contest legally on your facebook page – namely the requirement of facilitating it through a 3rd party application pre-approved by Facebook for that purpose.

This discouraged many businesses from using this tactic and many of those who tried were not following the rules, “winging it” and executing it outside the guidelines…. at the risk of being shut down by Facebook.

Read More

Do you have a Google+ page for your business? If your answer is NO, you need to get one, today!

You may think that your social media and web presence is “fine” and that you don’t need any more social media icons on your website, but Google+ is catching on. Create a Google+ business profile and see where it takes your web presence. Chances are over the next few months you’ll notice an increase in traffic to your page.

Right now, any SEO expert will tell you to get in on the trend, before your competitors establish their Google+ presence. Since the trend is new, there are a few benefits to setting up your page and inviting customers and potential customers to interact with your brand. Unlike Facebook and Twitter, Google+ is dominated by info that is uncluttered by ads and non-relevant information. The information is professional and customer-focused, plus it allows for more direct contact with customers via text and video.

Read More

Top 5 Trends in Direct Marketing

The tools and trends for direct marketing may have changed over the last decade, but the goal is the same. Hit your demographic with the right message, the greatest frequency, the best call to action, and maximize your ROI. Direct marketing has become so targeted that you know to whom you’re talking, and why. So, what are some of the trends from direct marketing agencies?

1. Hyperlocal and hyper-targeted marketing

The use of Smartphones and Tablets has redefined direct marketing. Now you can target ads to the consumers most likely to respond to the offer based on their age and proximity to your location. Not only does SMS (short messaging service, or text messaging) offer hyper-targeting, it also enables you to create time-sensitive offers and announcements – giving you the best possible response and ROI.

Read More

7 Biggest Mistakes in Healthcare Marketing

Get a Healthier Return on Your Healthcare Marketing Investment

Having a strategic marketing plan isn’t just for the business sector. Potential patients have many choices about medical care, and a common mistake medical and dental care providers make is not having a solid marketing plan. At Holland Advertising : Interactive, a healthcare marketing agency in Cincinnati, we see the same mistakes repeated by our clients – which is why they’ve come to us for help. Here they are.

1. Not using social media. If you think healthcare DOESN’T translate well to social media, think again! It ‘s a great forum to put a personal touch in your practice. Showing the latest technological addition to your office is great, and so is a patient of the week or month, success story, or newest addition to your staff. Remember to keep a balance; personalized posts juxtaposed with the latest tips and trends will give keep people interested. Remember to maintain your pages – unlike your website, people can leave comments that can be viewed by everyone. If you do receive negative comments you are NOT required to leave them up. Feel free to remove them and block any negative content, but FIRST address any problems with the patient who posted them.

Read More

Copyright © 2013 holland advertising: interactive.