Your website has become your most important marketing tool. In the not so distant past, “push” marketing – communicating your marketing message using direct mail, radio, TV, newspaper and trade shows – was the only method. Now consumers are internet savvy and are blocking out the thousands of forms of marketing that they consider interruptions. They are seeking information from the web which is a quicker and more timely source of information vs. flying to tradeshows, reading print materials, etc. However, before you start redesigning your site, consider doing so with clear objectives to maximize the benefits available to you.
Pease take a moment and ask yourself: How effective am I in communicating the core message of my business to my customer target? The answer (if you are really being honest with yourself) is probably – “Not as effective as I could.”
I empathize with the challenge. It’s not easy; but there is a better, more effective way to communicate the core message of your business. And it’s called . . . brand storytelling.
A brand story is the art of storytelling – reapplied – to communicate a business’s brand strategy. It’s human nature for us to love to hear stories, and it is also an effective way to tell your business’s story.