Fresh Marketing Ideas Blog

Thinking About Redesigning Your Web Site? Here are 10 Tips to Help You Achieve a Greater ROI.

Your website has become your most important marketing tool.  In the not so distant past, “push” marketing – communicating your marketing message using direct mail, radio, TV, newspaper and trade shows – was the only method.  Now consumers are internet savvy and are blocking out the thousands of forms of marketing that they consider interruptions.  They are seeking information from the web which is a quicker and more timely source of information vs. flying to tradeshows, reading print materials, etc.  However, before you start redesigning your site, consider doing so with clear objectives to maximize the benefits available to you.

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Pre-Planning Checklist For Social Media Marketing

New social media can be a great addition to your marketing activities whether you sell a product or provide a service, and whether your primary target is consumers or other businesses. Taking time to prepare and then formulating a plan before you begin, is time well spent.

To achieve optimum results, certain core marketing components must be in place before launching your social media presence. These elements empower you to strategically choose the best channels in the social media space and position you to create an actionable, measurable plan for achieving overall marketing objectives.

Begin with an updated marketing plan that outlines your long term and short term goals for the business: Read More

Effectively Identifying Your Consumer Story

Please take a moment and ask yourself: How effective am I in identifying the ideal customer target for my business? The answer in most cases (if you are really being honest with yourself) is probably – “Not as effective as I could.” If this is the case, I understand. It is not an easy task for most businesses, and yet, it is so very important to know who your business is attempting to reach so that marketing strategies and tactics can be more effectively developed and aligned for business growth. There is a way, however, to more effectively identify the ideal customer target for your business and also better understand them so you can develop more effective marketing. I call this effort . . . . consumer storytelling.

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Effectively Communicating Your Brand Story

Pease take a moment and ask yourself: How effective am I in communicating the core message of my business to my customer target? The answer (if you are really being honest with yourself) is probably – “Not as effective as I could.”

I empathize with the challenge. It’s not easy; but there is a better, more effective way to communicate the core message of your business. And it’s called . . . brand storytelling.

A brand story is the art of storytelling – reapplied – to communicate a business’s brand strategy. It’s human nature for us to love to hear stories, and it is also an effective way to tell your business’s story.

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