Mobile Marketing IS Surpassing Desktop For Engaging Prospects!
Isn’t It Time You Took YOUR Marketing Mobile?
Unless you’ve been living under a rock, you’re aware that nearly everyone has a mobile device. In fact, by the end of 2014 there will be more mobile-connected devices on earth than people – making mobile marketing statistics hard to ignore. Since a large percentage of web surfers are using their mobile device to check their email, social media (facebook, twitter, LinkedIn, etc.), and shop, it’s changing the way marketers are looking at mobile marketing.
Yes, with mobile advertising you can entice shoppers with coupons and offers while they are in (or near) your store, use in-game and app-based marketing, or if they’ve opted in you can send SMS messages directly to their phone – there are many different ways to reach your prospects.
In 2013, Google AdWords expanded to allow you to manage your AdWords across different devices, rather than having multiple campaigns. This was a direct response to the increasing number of mobile users, as well as the concern that mobile marketing was missing out on engaging those users. Google also increased mobile extensions by offering features such as Click-to-Call, Click-to-Download, Local Ad Extensions and Mobile Site Links. All of these are designed to maximize conversions for your target keywords. If you are currently using AdWords, the shift to mobile is seamless, and can immediately increase visits to your site, calls, and (hopefully!) conversions.
Google aside, there are other important factors that you need to consider with mobile marketing. More and more mobile users are reading their email on their mobile device. Open rates on emails on mobile devices were 48% last year, according to MarketingLand.com, so it’s more than safe to assume they have already surpassed desktop opens for the 2014. What that means is your email campaign must have a responsive design so it is easily readable on a tablet or a smartphone. An effective email campaign can greatly increase your mobile marketing efforts.
Mobile marketing also encompasses social media – another major player in an effective marketing campaign. Everything you tweet, post, etc., is also accessible via mobile device, and it is imperative that it follows your brand standards and marketing initiatives. Mobile users are viewing these messages at an increasing rate and connecting and sharing them with others, too.
One of the most compelling arguments for going mobile as quickly and effectively as possible is the effect and influence of mobile on Generation Y, the holy grail of most marketers. Their use, or should we say attachment to, their mobile devices has become second nature. According to Mashable, Generation Y is using their smartphones for nearly everything, and they find it difficult to function without constant checking for updates, emails, etc. Read the article to find out more.
Get busy with your mobile marketing, and you’ll reap the rewards. Get help from Holland. We can plan a mobile marketing strategy that can generate new customers, leads, referrals, and best of all, loyal customers that love your brand. Visit HollandAdvertising.com or call Bryan Holland at 513.744.3001.