Archive for the ‘Website Development’ Category

Warning: Using Pinterest Can Increase Visits to Your Website.

Wouldn’t That Make You Happy?

We all know the virtues of Facebook and Twitter, and most companies are aware of the value of these social media channels. Over the last few years Pinterest has gained popularity, not just as a way to show personal interests and “likes” online, but to generate interest for companies big and small.  For businesses, Pinterest can showcase the features and benefits of their products, plus photos and ideas from end users to a wider yet more targeted audience.

While Facebook focuses on forming social connections, Pinterest focuses on gaining followers, organizing ideas and topics, and getting pictures repinned on other users’ boards.  A customer cannot purchase products from Pinterest, but they can follow links back to the original source and find your site – where they can be converted to customers.

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Drive Visitors to Your Site and Keep Them There – With Effective Web Videos.

If you’re looking to create awareness of your site, engage potential customers, generate leads, and inform clients – video does all that and more.  The problem is most companies aren’t using video effectively.  We’ve all visited sites with low resolution, long-winded videos that focus on the history of the company and a long list of products, but there are plenty of sites that leverage video effectively. The key is having videos that showcase the benefit of doing business with your company, and how your solutions and products will improve their lives or businesses.  To use videos on your website effectively, you need to pay close attention to three important things:

  • Quality & Content
  • Optimization
  • Tracking & Analytics

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Thinking About Redesigning Your Web Site? Here are 10 Tips to Help You Achieve a Greater ROI.

Your website has become your most important marketing tool.  In the not so distant past, “push” marketing – communicating your marketing message using direct mail, radio, TV, newspaper and trade shows – was the only method.  Now consumers are internet savvy and are blocking out the thousands of forms of marketing that they consider interruptions.  They are seeking information from the web which is a quicker and more timely source of information vs. flying to tradeshows, reading print materials, etc.  However, before you start redesigning your site, consider doing so with clear objectives to maximize the benefits available to you.

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