Archive for the ‘Website Development’ Category

Do YOU Speak SEO?

2014 is almost over, but we’re still finding that for some of our new business prospects and clients it’s still 2004 when it comes to SEO. Search Engine Optimization (SEO) isn’t just a buzz phrase, it’s an absolute necessity. A few of our smaller to mid-size clients are still a bit resistant to optimizing their site and we know why.

They don’t speak SEO.

It’s that simple. Just when they prepare to optimize their site they talk to a vendor, customer, competitor, or somebody who purports to be the expert and bam – they want to wait. They get confused by the jargon and may think one or more of the following erroneous thoughts:

  1. I’m a small local business. I don’t need to optimize because prospects will find me and solicit my business based on geography.
  2. I’m doing a great job with word of mouth, and my clients are mostly referrals.
  3. My company doesn’t do any e-commerce, so why should I drive business to my site?
  4. My company name is my web address, and my product is my company name. Won’t that drive business to my site?
  5. My website was built in a CMS that automatically optimizes my content.
  6. I’m on Facebook – doesn’t that help my rankings?
  7. We’ve already spent money on our website, we shouldn’t need spend MORE on SEO!

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Go Mobile (Everyone ELSE Is!)

Mobile Marketing IS Surpassing Desktop For Engaging Prospects!
Isn’t It Time You Took YOUR Marketing Mobile?

Unless you’ve been living under a rock, you’re aware that nearly everyone has a mobile device. In fact, by the end of 2014 there will be more mobile-connected devices on earth than people – making mobile marketing statistics hard to ignore. Since a large percentage of web surfers are using their mobile device to check their email, social media (facebook, twitter, LinkedIn, etc.), and shop, it’s changing the way marketers are looking at mobile marketing.

Yes, with mobile advertising you can entice shoppers with coupons and offers while they are in (or near) your store, use in-game and app-based marketing, or if they’ve opted in you can send SMS messages directly to their phone – there are many different ways to reach your prospects. Read More

Is SEO For YOU? YES!

Are You Happy With Your Website’s Google Rankings?
If Your Answer is No, Then You Need To OPTIMIZE!

With a shiny new website, it’s easy to think, “If we build it, they will come.” Not true. In fact, unless a customer knows your EXACT web address, without optimization chances are they won’t find you at all. Everyone has heard the terms keywords and optimization, but after years of interaction with clients (old and new) we find that many have little idea about the benefits of SEO.

What IS SEO?

SEO is a process in which we take your website and by using keywords within the copy and meta tags, alt tags and page titles, (found in the HTML source codes of the site) help increase your rankings in search engine (such as Google, Yahoo and Bing) results. The higher the ranking, the more likely it is that your potential customers will find you when they search for the terms within your site. Read More

Do you need a change of address?

The number of Top-Level Domains (TLD) is expanding – how will this effect the Internet?

The Internet is about to get a bit bigger! ICANN (Internet Corporation for Assigned Names and Numbers), has approved the expansion of Top-Level Domains, or anything to the right of the dot such as .com, .org, .ca, .uk, and .net. There are currently hundreds of gTLDs (generic TLDs) awaiting approval, and when they become available they could change the way companies register their domain names and how they use the Internet to market their brand.

What does this mean?

The new gTLDs will have names that can apply to a number of products, brands, and business sectors. For example, if you are a real estate agent then .realestate would be a natural choice for your website domain name, as would .home, .forsale, or .apartments. If a restaurant wanted to be high in search engine rankings, then .restaurant or .food would be natural choices for their domain. Potentially, search engines will prioritize websites based on their domain, making it easier for them to be found by surfers. This change will NOT change the way the Internet works, but it will change the way people will find information on the Internet.

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Measure Your Marketing Efforts With A Digital Dashboard!

Want To Measure Your Marketing Efforts? Get Behind the Wheel of Digital Dashboard! One of the best trends in digital advertising is still an unknown for many businesses – the digital dashboard. What is it? It’s an easy-to-use central place where you can see, sometimes in real time, the effectiveness of all your marketing and media efforts. A dashboard collects information about all your website and social media presence stats, and can tell you how well your company is trending and how to more effectively spend your marketing dollars. It can help you track your digital campaigns from Google Analytics, Google AdWords, Facebook, Twitter, and Email Marketing Websites (ListRocket or Constant Contact). You can also track your traditional media – television, outdoor and radio – using media-specific phone numbers and landing pages. Read More