Archive for the ‘Social Media’ Category

Instagram – A Picture is Worth a Thousand Likes

Instagram is the photo editing and sharing app that has expanded from 15 to over 80 million users since Facebook’s bid to acquire it for $1 billion back in April of 2012. It’s a simple, FREE mobile app that allows you share photos with not only your connections in Instagram, but also your Twitter Followers, Facebook Fans, and visitors to your website.

There’s no doubt about it, Instagram has taken social media by storm, but how can something that most people use to note their perfect omelette, beautiful sunset, or favorite piece of artwork be useful to your business?
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DON’T Use Facebook to Advertise. Your Competition will LOVE You!

November 7th, 2012 | Author: CatTurner

So you have a fabulous Facebook page. And dedicated fans. And snarky, relevant posts. And links to engaging content. And your fans ask questions and contribute to your page in a way that encourages OTHER fans to contribute. It’s all good. OR is it?

If your not using Facebook to advertise, you MAY be missing out on the opportunity to do what you do best. Sell your product or service.

We all know the power of Facebook, and the influence your page can have as a driving force to your website or brick and mortar store. What you may be missing is an opportunity to advertise to your fan base and encourage repeat sales. You can also get new sales from FRIENDS of fans – which will encourage those friends of fans to become fans. According to Facebook, customers who “like” your page spend an average of 2 times more than customers that aren’t tapped in to your Facebook page. So go forth, encourage liking and ADVERTISE to your fans – the results could be amazing!

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Jump start your efforts with a social media marketing audit

So, a while back, your friends told you the next big thing was social media. You jumped on the bandwagon and got a Facebook page, and maybe a Twitter account. A few of your employees set up profiles on Linkedin. After a while, you began thinking, “this is fun, but how this is helping my business?”

Perhaps a social media audit is in order to help you focus your effort where it can make a difference.

Audit is a scary word. But this one isn’t scary. Well, unless you find something negative about your company that you didn’t know was out there in the social sphere. But if there is, and you find it, then that’s a good thing. Because once you know, you can go about working to remedy it.

This kind of audit is primarily an opportunity to examine your brand in the social media space. At the end of the exercise, you will be able to make more informed decisions about your social media activities. It’s the first step toward prioritizing your efforts, which will allow you to construct a deliberate social media strategy that is purposeful.

Take your company’s social media pulse. Study and document what you and your staff have done so far with social media so that you have a baseline to measure future improvements and successes. Take a look around to see what people are saying about your brand on the social channels. How are your social accounts positioned in relation to your website presence? Are they connected? Are you getting any traffic from any of the social media channels to date?
If so, what kind of content seems to be resonating with your audience?

How do you stack up against your competition? This is your chance to do a little reconnaissance. Have they figured out a trick you haven’t on YouTube? Are they in the dark about Twitter as much as you are? Is there an opportunity they are missing on Linkedin or Facebook that you can seize?

Which channels should you be using anyway? While there is some overlap, each channel has its own unique value proposition. Depending on what your objectives are, you may discover that you should spend more energy on one channel, and less on another.

What about your customers? Where in the social media space do they like to spend their time? And more importantly, where do they want to interact with your company? The answer may surprise you if you take the time to ask, or just go and look for yourself. It may not be in the place you originally thought. Depending on your business, you may be surprised to discover that your customers are waiting for you to step it up on Linkedin, but they aren’t interested in “liking” you on Facebook. People use the various channels for different reasons. You may find that you need to expand your presence across multiple channels to reach more of your audience where they prefer to connect.

A good audit will assess needs, allowing you to set realistic, tangible goals. It will establish baselines so you can begin to measure your ROI. You’ll uncover competitive insights, and come away from it better positioned to make strategic choices about how social media fits into your overall marketing plan.

Holland Advertising : Interactive provides clients with professional social media audit services. If you would like to learn more about how we can assist with a social media audit for your company, please contact Bryan Holland at 513-744-3001.

Pre-Planning Checklist For Social Media Marketing

New social media can be a great addition to your marketing activities whether you sell a product or provide a service, and whether your primary target is consumers or other businesses. Taking time to prepare and then formulating a plan before you begin, is time well spent.

To achieve optimum results, certain core marketing components must be in place before launching your social media presence. These elements empower you to strategically choose the best channels in the social media space and position you to create an actionable, measurable plan for achieving overall marketing objectives.

Begin with an updated marketing plan that outlines your long term and short term goals for the business: Read More