2014 is almost over, but we’re still finding that for some of our new business prospects and clients it’s still 2004 when it comes to SEO. Search Engine Optimization (SEO) isn’t just a buzz phrase, it’s an absolute necessity. A few of our smaller to mid-size clients are still a bit resistant to optimizing their site and we know why.
They don’t speak SEO.
It’s that simple. Just when they prepare to optimize their site they talk to a vendor, customer, competitor, or somebody who purports to be the expert and bam – they want to wait. They get confused by the jargon and may think one or more of the following erroneous thoughts:
- I’m a small local business. I don’t need to optimize because prospects will find me and solicit my business based on geography.
- I’m doing a great job with word of mouth, and my clients are mostly referrals.
- My company doesn’t do any e-commerce, so why should I drive business to my site?
- My company name is my web address, and my product is my company name. Won’t that drive business to my site?
- My website was built in a CMS that automatically optimizes my content.
- I’m on Facebook – doesn’t that help my rankings?
- We’ve already spent money on our website, we shouldn’t need spend MORE on SEO!