Archive for the ‘Mobile Marketing’ Category

Women are Beginning to Rule Mobile Technology!

This power is beginning to drive trends in the mobile market and is an audience that marketers will not want to ignore!

Women are a growing category of daily users of mobile technology and are adapting it to fit their lifestyle of work, home and social activities. They also control the purchasing power. While they spend about $5 trillion, which is nearly half of the nation’s Gross Domestic Product (GDP), they participate in 80% of all household purchases.



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