Archive for the ‘Mobile Marketing’ Category

How Does YOUR B2B Marketing Email Look on a Mobile Device?

If They Aren’t Easy to Read, They May Be Deleted!

As we ring in the New Year, there’s one fact that is undeniable – mobile is here to stay! Over 50% of all email is opened on a mobile device (smartphone or tablet) and 91% percent of all mobile activity is related. These two facts are having an impact on the way companies are communicating with consumers – especially where business to business marketing is concerned.

So is YOUR Company’s B2B marketing email mobile friendly?

Depending on what source you cite, more 60% of business to business marketing email is opened on a mobile device. Your email needs to be mobile friendly FIRST, especially when you consider that Android browsers don’t automatically adjust the sizing of email to fit to mobile devices. Android comprises over 75% of the global mobile market, so unless your readers are determined to read your email, they may delete it and never receive your message and call to action.

What does a mobile-friendly email look like?

A mobile-friendly business to business marketing email requires minimal scrolling to read. The right subject line and headline should reveal the source coupled with a compelling reason to open the email. If you’re opening B2B marketing email on an a device with an iOS (iphone, itouch, ipad) you probably have no problem reading the content, scrolling through the email, viewing the coupon or offer (if applicable) and clicking through to the sender’s mobile-friendly website. If you’re reading a business to business marketing email on an Android device, chances are you have to scroll side to side to view the graphics and the text may or may not be converted to an easy-to-read column.

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Go Mobile (Everyone ELSE Is!)

Mobile Marketing IS Surpassing Desktop For Engaging Prospects!
Isn’t It Time You Took YOUR Marketing Mobile?

Unless you’ve been living under a rock, you’re aware that nearly everyone has a mobile device. In fact, by the end of 2014 there will be more mobile-connected devices on earth than people – making mobile marketing statistics hard to ignore. Since a large percentage of web surfers are using their mobile device to check their email, social media (facebook, twitter, LinkedIn, etc.), and shop, it’s changing the way marketers are looking at mobile marketing.

Yes, with mobile advertising you can entice shoppers with coupons and offers while they are in (or near) your store, use in-game and app-based marketing, or if they’ve opted in you can send SMS messages directly to their phone – there are many different ways to reach your prospects. Read More

QR Codes. Build your brand in a snap!

QR Codes. You see them everywhere. They can be a great way to generate interest, build your brand, and SELL. With just a snap of a smartphone camera, they give instant access to your digital message, connecting you with your customers and prospects in new and interactive ways.

QR Codes nearly guarantee instant access to product information. The QR is short for “quick response” and can connect to large amounts of digital information instantly including: URLs, geo coordinates, and text. If you use them to deliver all or part of your message, you are taking the gamble that the consumer won’t connect, but when they do you are often hitting your intended demographic target with greater accuracy than other mediums. Read More

No Mobile Website? Tsk, Tsk!

We’ve all tried to view a website on our smart phone or mobile device and had to scroll back and forth to view their address, info, or products.  It’s infuriating, and if you have an older model phone it can be impossible to load the website at all.

Enter the mobile website – the answer to scrolling or long downloads.  If you don’t have one for your website, you need to get one – yesterday.  The advantages are many, but most importantly, according to Google 60% of users expect a mobile website to load in 3 seconds, or less. Now that we are in the age of instant accessibility to information, if you don’t have a mobile website OR your website is ineffective, you could be losing customers without even realizing it!

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