Archive for the ‘Media Strategies’ Category

Eyes On Impressions give a new perspective to Out of Home media.

The TAB (Traffic Audit Bureau) has a new way of measuring OOH (Out of Home Ratings). It’s called Eyes On Impressions (EOI). EOI replaces Daily Effective Circulation (DEC) as the industry’s measurement currency. DEC’s (the old form of measurement) only calculated traffic counts with no ability to measure demographics, audience, in-market or out-of market travelers, travel patterns, and the position of the display. The benefit of EOI is that it provides demographic information similar to other media, enabling media planners and buyers to plan Outdoor based on the EOI value.

EOI takes into consideration not the number of vehicles that pass the display, but the people that are actually noticing. The seller can sell based on targeted demographic impressions as with other forms of traditional media. For the media buyer, this allows them to compare their target audience delivery as they do with traditional media such as television and radio. Read More

Want to increase your B2C or B2B sales numbers? Try Marketing to Women.

It doesn’t matter what article or study you read – women make or influence the lion’s share of the purchases in the US, and are closing in on men with the percent of earnings and overall wealth, too.

Unless you HAVEN’T been watching television, reading a newspaper (print OR online), shopping, or generally living out in the world in the last decade, it shouldn’t come as much of a surprise to you that women are beginning to dominate as single homeowners, leaders, risk-takers, and movers and shakers. If you aren’t giving them an equal share of your marketing efforts you’re probably missing out…and it could really be costing you!

Most retailers attempt to appeal to women using mostly old stereotypes, but what about B2B sales? The number of women in decision-making positions in business and as business owners themselves is increasing rapidly. The standard salesman approach to connecting with business customers is finding a dead end with many companies and businesses because their message isn’t being well received. Marketing your business or service is more effective if it has a broader appeal. Read More

Retargeting – Because Every Site Deserves a Second Chance

The buzz in online marketing is retargeting. Retargeting is a simple way to give visitors to your site a nudge to take another look – and it’s highly effective. Once a person has visited your site (YAY!) and left without converting (BOO!) retargeting gives them a gentle reminder the next time they surf that your site is out there, waiting for them.

“SO, WHAT?” You may say, “We’ve been buying banner ads for years, but they’ve never really helped us convert web surfers.”

Well, that may be true, but the BIG difference is retargeting only hits on surfers that have already VISITED your site and are aware of your brand. You may have failed to convert them the first time, but your site deserves a second look, doesn’t it?

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QR Codes. Build your brand in a snap!

QR Codes. You see them everywhere. They can be a great way to generate interest, build your brand, and SELL. With just a snap of a smartphone camera, they give instant access to your digital message, connecting you with your customers and prospects in new and interactive ways.

QR Codes nearly guarantee instant access to product information. The QR is short for “quick response” and can connect to large amounts of digital information instantly including: URLs, geo coordinates, and text. If you use them to deliver all or part of your message, you are taking the gamble that the consumer won’t connect, but when they do you are often hitting your intended demographic target with greater accuracy than other mediums. Read More

Effectively Identifying Your Consumer Story

Please take a moment and ask yourself: How effective am I in identifying the ideal customer target for my business? The answer in most cases (if you are really being honest with yourself) is probably – “Not as effective as I could.” If this is the case, I understand. It is not an easy task for most businesses, and yet, it is so very important to know who your business is attempting to reach so that marketing strategies and tactics can be more effectively developed and aligned for business growth. There is a way, however, to more effectively identify the ideal customer target for your business and also better understand them so you can develop more effective marketing. I call this effort . . . . consumer storytelling.

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