Archive for the ‘Media Strategies’ Category

Digital Billboards – Changing the Landscape of Advertising!

Over the last decade, the landscape around our roads has been changing, particularly around major commuter routes. Traditional billboards are giving way to digital billboards, making outdoor advertising more interactive and flexible. Digital billboards typically rotate 6 to 8 messages per playlist, and can be scheduled to change throughout the day or hour based on traffic patterns and time of day. Digital billboards are also more visible than traditional static billboards; the display is brighter and the motion can be more eye-catching.

For Outdoor billboard companies, this gives an opportunity for additional revenue by increasing the number of clients they can serve on a single billboard. For advertisers, it makes Outdoor a more exciting, dynamic way to engage prospects. By understanding your prospects you can greatly increase brand awareness, generate new customers and see a nearly immediate increase in response to offers.

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TV Advertising – More Isn’t Always Better!

With so many options for advertising today, television is still one of the best options to get your message to potential customers. Television still has the largest potential reach of any medium. Here are some of the facts about television –

  • 98% of all homes have at least one TV, and there are more television sets in America than people!
  • Television can influence purchases at every level of the buying funnel.
  • Television programs can target a variety of demographics – with pinpoint accuracy.
  • It’s intrusive, but with the right message can capture your audience’s attention!
  • Television is still considered the most engaging, entertaining method of advertising.

With facts like these, it’s no wonder our clients come to us with the misconception that the more television spots you buy, the better, and in many cases that’s what they’ve been led to believe. It’s understandable to think that if you pepper the airways with your message over and over, eventually enough of your potential customer base will hear your message and be influenced to take action.

Unfortunately, this isn’t the case. Many of our clients are surprised to hear that less really can be more – when you have the right strategy that delivers your message to your target audience. It’s not about the number of spots you buy; it’s about the number of potential viewers within your target audience that will be watching the program during your spot. Television shows are rated by viewership, and also by the demographic of the viewers. When you purchase a spot during a show that hits your demo, you’re maximizing the amount of potential viewers.

With the right media buy, you’ll get biggest ROI on your marketing investment. Our media buyer has decades of experience creating strategic media plans that deliver results.

Here is her advice about what NOT to do when creating a TV campaign:

  1. Create a campaign that doesn’t communicate your brand, a clear message or a call to action.
  2. Develop creative and media strategy without knowing your target audience – your ideal customer.
  3. Spend advertising dollars without a clear goal. Without a quantifiable goal, you’ll never know if your efforts are effective.
  4. Not having enough frequency to influence your audience or spreading your spots too thin among many different demographics.
  5. Hurrying through the buying process without negotiating rates. Rates vary from station to station, and you need to compare the reach of each program versus the cost.
  6. Not buying early or having a solid media plan. You WILL spend more money, and may NOT get the spots you want.
  7. Not monitoring your invoices – mistakes happen and you may be charged for spots that didn’t run as ordered. You may find spots running during the wrong program, on the wrong night or they may be running the wrong spot.

With the right strategy, TV can grow your business and with the right media plan, you can get an incredible return on your investment. By knowing your target audience, and creating a strategy that delivers your message to them, you can maximize your marketing dollars.

Get help from Holland. We can plan a media strategy that can generate new customers, leads, referrals, and best of all, loyal customers that love your brand. Visit HollandAdvertising.com or call Bryan Holland at 513.744.3001.

Let Your Customers See Inside Your Business – Without Leaving the Comfort of Their Computer, Tablet or Phone!

With Google Business View, It’s Easy!
You only have ONE chance to make a first impression. With the overwhelming majority of consumers headed to the internet to research businesses, you need to engage prospects quickly, and make their first experience with your business a great one. Luckily, your friends at Holland Advertising : Interactive have a great method to get web surfers to your door – virtually.

It’s called Google Business View. It’s a great way to showcase your business, and let people see what it’s like to visit your store, restaurant, hotel, plant, etc., with a 360˚ virtual tour. Our photographer is Google-approved and will take exterior shots and interior photos that make your business look great, and use them to create a virtual tour. The photos are yours to use for any purpose, from your website to advertising collateral. Think about it – you spent time and money to make your place look great – here is your way to show off your business, and engage new customers!

Take a look at what Google Business View can do: Read More

Measure Your Marketing Efforts With A Digital Dashboard!

Want To Measure Your Marketing Efforts? Get Behind the Wheel of Digital Dashboard! One of the best trends in digital advertising is still an unknown for many businesses – the digital dashboard. What is it? It’s an easy-to-use central place where you can see, sometimes in real time, the effectiveness of all your marketing and media efforts. A dashboard collects information about all your website and social media presence stats, and can tell you how well your company is trending and how to more effectively spend your marketing dollars. It can help you track your digital campaigns from Google Analytics, Google AdWords, Facebook, Twitter, and Email Marketing Websites (ListRocket or Constant Contact). You can also track your traditional media – television, outdoor and radio – using media-specific phone numbers and landing pages. Read More

Don’t hire an ad agency

Unless you’re looking for fresh ideas and a greater ROI on your marketing investment!

Are you successfully differentiating your brand in the marketplace?

Are you achieving the sales results you want?

Are you embracing the latest in technology and fresh marketing strategies to build your business?

If your answer isn’t yes to the above 3 questions you are not getting a satisfactory return on your marketing investment and need to invest in the Marketing Business Builder TM from Holland Advertising: Interactive, an advertising agency in Cincinnati. The Marketing Business Builder is the magnifying glass to find hidden profits, reach new customers, find new sales opportunities and grow a company’s business. Respond to in-depth questions about your company’s history and goals – these answers will be the catalyst for the Holland team to develop a customized marketing program with no more money than your company is currently investing. The Marketing Business Builder is more than a revenue generator for companies – it is known as “the wake up call” for business owners who want to take their business to the next level. Read More