Archive for the ‘Marketing Trends’ Category

Want to connect with your customers? Blog!

November 5th, 2013 | Author: CatTurner

If you’re looking to enhance your marketing efforts, consider blogging. Blogging is an easy way to drive traffic to your site via search engines, share valuable info with potential customers and show your talents as the expert that you are!

Blogging is inexpensive and easy. Blogger or WordPress are great blogging websites that are easy to use, and they give tutorials to help you get started. Setting it up is the easy part – the writing part is where things can get a little complicated. Here are 9 quick tips to remember when you start your business blog.

1. Create a plan – then follow that plan.

What do you hope to accomplish with your blog? Do you want to drive more business to your website, increase your local presence, or expand to a national audience? Do you want to share your expertise with others, increase awareness of your brand and generate business leads? If you’re blogging for your business, focus your efforts so that your message is clear and keep your posts focused on your goals.

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Do you need a change of address?

The number of Top-Level Domains (TLD) is expanding – how will this effect the Internet?

The Internet is about to get a bit bigger! ICANN (Internet Corporation for Assigned Names and Numbers), has approved the expansion of Top-Level Domains, or anything to the right of the dot such as .com, .org, .ca, .uk, and .net. There are currently hundreds of gTLDs (generic TLDs) awaiting approval, and when they become available they could change the way companies register their domain names and how they use the Internet to market their brand.

What does this mean?

The new gTLDs will have names that can apply to a number of products, brands, and business sectors. For example, if you are a real estate agent then .realestate would be a natural choice for your website domain name, as would .home, .forsale, or .apartments. If a restaurant wanted to be high in search engine rankings, then .restaurant or .food would be natural choices for their domain. Potentially, search engines will prioritize websites based on their domain, making it easier for them to be found by surfers. This change will NOT change the way the Internet works, but it will change the way people will find information on the Internet.

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Top 5 Trends in Direct Marketing

The tools and trends for direct marketing may have changed over the last decade, but the goal is the same. Hit your demographic with the right message, the greatest frequency, the best call to action, and maximize your ROI. Direct marketing has become so targeted that you know to whom you’re talking, and why. So, what are some of the trends from direct marketing agencies?

1. Hyperlocal and hyper-targeted marketing

The use of Smartphones and Tablets has redefined direct marketing. Now you can target ads to the consumers most likely to respond to the offer based on their age and proximity to your location. Not only does SMS (short messaging service, or text messaging) offer hyper-targeting, it also enables you to create time-sensitive offers and announcements – giving you the best possible response and ROI.

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If you don’t have a loyalty program, your relationship with your customers may not be very rewarding!

Do you have a store loyalty or rewards card? If you’re like most Americans, you probably have Loyalty or Rewards card (or 3, 4, or 10) in your wallet. But what have they done for you lately?

There is wave of new loyalty programs popping up everywhere. No longer are you only earning points when you shop or refer – you merely check in at a store, restaurant, or venue to get points. Gone are the days of multiple cards and points balances, plus the new programs also reward customers for interacting with your brand and sharing the love via social media. As a business owner the rewards can be great for you, too!

As these programs increase their number of members, some of the old brick and mortar establishments – such as grocery chains – will hold tight to their old loyalty cards. They are immensely popular and used by a wider demographic that isn’t limited to smart phone users, making them a hard habit to change. What will change is that consumers will be able to access multiple loyalty programs from one source. This makes it easier for them to manage their progress, and makes it easier for YOU to track your customers spending and browsing habits. Plus, the information about their habits will enable you to create more effective offers to entice them do more than just check in. You can customize your offers to encourage them to spend, share the love of your brand, or even give them previews to sales and new merchandise.

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DON’T Use Facebook to Advertise. Your Competition will LOVE You!

November 7th, 2012 | Author: CatTurner

So you have a fabulous Facebook page. And dedicated fans. And snarky, relevant posts. And links to engaging content. And your fans ask questions and contribute to your page in a way that encourages OTHER fans to contribute. It’s all good. OR is it?

If your not using Facebook to advertise, you MAY be missing out on the opportunity to do what you do best. Sell your product or service.

We all know the power of Facebook, and the influence your page can have as a driving force to your website or brick and mortar store. What you may be missing is an opportunity to advertise to your fan base and encourage repeat sales. You can also get new sales from FRIENDS of fans – which will encourage those friends of fans to become fans. According to Facebook, customers who “like” your page spend an average of 2 times more than customers that aren’t tapped in to your Facebook page. So go forth, encourage liking and ADVERTISE to your fans – the results could be amazing!

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