Archive for the ‘Marketing Trends’ Category

NCAA March Madness: What does it mean to marketing and advertising companies? Why is it important to utilize the March Madness frenzy?

There is no better time of the year for a marketing and advertising company than March Madness to have a promotional campaign for their clients. This Holland: Interactive blog series will talk about why retail, health care, and B2B clients all need to be a part of the $11 billion dollar NCAA March Madness. This blog series will explain how an advertising company can learn from the way a non-profit such as the NCAA was able to brand March Madness into one of the biggest and most popular sports showcase for fans and advertisers. It will dive into how industry leaders in retail, health care and B2B created a multichannel March Madness campaign that ultimately generates brand loyalty, leads, new customers, and starts more conversations about their brands.

The NCAA’s March Madness started in 1939, coincidentally two years after Holland Advertising: Interactive opened and is the only advertising agency in Cincinnati that is still in operation today. Although a non-profit, the NCAA has done a remarkable job branding itself and March Madness. By 2013, March Madness generated $1.5 billion in advertising revenue compared to $220 for the 2013 Super Bowl. In 2014, the NCAA March Madness Tournament spent over $1.5 billion on advertising and had a television audience of 30 million people.

March Madness is an advertising company’s fish in a barrel. It’s a great way to strengthen a company’s brand by creating and executing an exciting promotional campaign. In 2014, over 30 million people were tuned into the games. Another great thing about March Madness is die-hard fans and novices alike get involved in a month long bracket competition; drawing participation of over 140 million fans! A marketing and advertising company can use these exciting three weeks with 67 live televised games. The media coverage alone is across four television networks: CBS, TNT, TNBS, and truTV as well as across every social media platform imaginable. This is an advertising company’s dream come true.

The NCAA’s brand thrives in the social media sphere and that’s where a marketing and advertising company should focus during March Madness. Clients need to join the action and engage anyone following NCAA’s March Madness. During March Madness clients need to keep the same alliterations as the NCAA brand identifies for the tournament. Alliteration is a fantastic recollection technique because it creates imagery and rhythm; two things people enjoy. Examples of alliteration are March Madness, Elite Eight, Sweet Sixteen, and Final Four. Even non-fans can recognize these phrases! Marketing and advertising companies need to create local offers, events, photo caption contests, voting contests, bracket contests all across a multitude of internet channels and promoting it with social media.

Now that we have shown the importance of utilizing March Madness for clients, our next few blogs will give examples of some of the best brand marketing throughout March Madness and what marketing agencies need to be doing. The series will dive into how each different industry, Retail, Healthcare, and B2B clients each utilized social media through the 2015 NCAA March Madness. Why each various social media platform can be used in each various industry and how.

Call or email Bryan Holland at bholland@hollandadvertising.com. We offer a FREE marketing consultation to help you grow your business and get a greater ROI. Let us help you achieve your business goals with our marketing expertise to get the conversation flowing around your brand. Visit HollandAdvertising.com or call Bryan Holland at 513.744.3001.

 

 

Convert MORE Visitors!

Does Your Internet Marketing Strategy Make the Most of Your Remarketing Campaign?

Convert MORE Visitors With Fresh, Relevant Content!

2015 can be the year your remarketing campaign takes your business to the next level. A few tweaks to your internet marketing strategy and you may find the buzz on the internet is about YOU! If your internet marketing strategy doesn’t include remarketing it should!

There are many benefits to adding remarketing to your internet marketing strategy.

1. Remarketing turns bounced visitors (surfers who enter your website and leave without viewing additional pages) into leads. You can then retarget them with a more specific message.
2. Remarketing increases brand recognition. Even if a user doesn’t click through your ad, they see it and are reminded about your brand.
3. Remarketing encourages repeat visits. By clicking through, users return to your site for a second look. Repeat visits to your site increases the likelihood of conversions.
4. Remarketed ads lead to more conversions than standard display ads. Adding remarketing to your internet marketing strategy can be a more effective use of your marketing dollars.

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Let Your Customers See Inside Your Business – Without Leaving the Comfort of Their Computer, Tablet or Phone!

With Google Business View, It’s Easy!
You only have ONE chance to make a first impression. With the overwhelming majority of consumers headed to the internet to research businesses, you need to engage prospects quickly, and make their first experience with your business a great one. Luckily, your friends at Holland Advertising : Interactive have a great method to get web surfers to your door – virtually.

It’s called Google Business View. It’s a great way to showcase your business, and let people see what it’s like to visit your store, restaurant, hotel, plant, etc., with a 360˚ virtual tour. Our photographer is Google-approved and will take exterior shots and interior photos that make your business look great, and use them to create a virtual tour. The photos are yours to use for any purpose, from your website to advertising collateral. Think about it – you spent time and money to make your place look great – here is your way to show off your business, and engage new customers!

Take a look at what Google Business View can do: Read More

You Need Social Media!

Top 10 Reasons Why Your Business Needs Social Media

Social media is used by business throughout the globe to further their relationships with customers, increase awareness of their products, mission and brand, and increase sales. But what about YOUR business? Have you considered social media, but think it really doesn’t apply to your business sector? You may be wrong! With a strategic vision for what you hope to accomplish, social media offers the unique opportunity for smaller companies to level the playing field like never before. While some business owners may be skeptical of the effectiveness of social media, others have realized legitimate returns through greater brand awareness, increased web traffic, enhanced customer service, better relationships, and higher sales.

Holland Advertising : Interactive Partner, Mark Holland, offers his top 10 reasons why your business should utilize social media and all it has to offer.

    1. Social media can be cost-effective, with a focused plan. Yes, memberships to social networks are free, but time is not, and neither is developing a winning strategy on how to make them work for your business. A significant time investment for strategic planning up front will equal big wins down the road and ensure that you’re constantly on track to meet your goals.

    2. Your customers are always connected. More people communicate with friends via social networks more than with personal email. Social media sites account for more than one out of every 4 minutes spent online. This boom in online activity has caused a huge shift in the way companies attract and interact with their customers.

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CONFUSED BY DIGITAL ADVERTISING? Let Holland Help!

Zero Moment of Truth, CTR, KPI, Between the Page!?! Do Digital Advertising Terms Have You Confused?

Holland Advertising : Interactive Has The Answer, And It’s All In One Easy-To-Use Document.

It’s Holland to the rescue! We’ve compiled a list of digital advertising terms in a convenient, printable document. We understand that with the online and mobile advertising changing almost daily it can be hard to keep track of all the new terms, and it seems as if just as soon as a term becomes popular, it’s gone!

To help end the confusion, our Glossary of Digital Terms will be updated periodically to reflect the newest terms and trends. Be sure to check our website periodically to see what’s new.

Fill out the form below to download the Digital Terms pdf.

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