Archive for the ‘Internet Marketing’ Category

CONFUSED BY DIGITAL ADVERTISING? Let Holland Help!

Zero Moment of Truth, CTR, KPI, Between the Page!?! Do Digital Advertising Terms Have You Confused?

Holland Advertising : Interactive Has The Answer, And It’s All In One Easy-To-Use Document.

It’s Holland to the rescue! We’ve compiled a list of digital advertising terms in a convenient, printable document. We understand that with the online and mobile advertising changing almost daily it can be hard to keep track of all the new terms, and it seems as if just as soon as a term becomes popular, it’s gone!

To help end the confusion, our Glossary of Digital Terms will be updated periodically to reflect the newest terms and trends. Be sure to check our website periodically to see what’s new.

Fill out the form below to download the Digital Terms pdf.

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Is SEO For YOU? YES!

Are You Happy With Your Website’s Google Rankings?
If Your Answer is No, Then You Need To OPTIMIZE!

With a shiny new website, it’s easy to think, “If we build it, they will come.” Not true. In fact, unless a customer knows your EXACT web address, without optimization chances are they won’t find you at all. Everyone has heard the terms keywords and optimization, but after years of interaction with clients (old and new) we find that many have little idea about the benefits of SEO.

What IS SEO?

SEO is a process in which we take your website and by using keywords within the copy and meta tags, alt tags and page titles, (found in the HTML source codes of the site) help increase your rankings in search engine (such as Google, Yahoo and Bing) results. The higher the ranking, the more likely it is that your potential customers will find you when they search for the terms within your site. Read More

Want to connect with your customers? Blog!

November 5th, 2013 | Author: CatTurner

If you’re looking to enhance your marketing efforts, consider blogging. Blogging is an easy way to drive traffic to your site via search engines, share valuable info with potential customers and show your talents as the expert that you are!

Blogging is inexpensive and easy. Blogger or WordPress are great blogging websites that are easy to use, and they give tutorials to help you get started. Setting it up is the easy part – the writing part is where things can get a little complicated. Here are 9 quick tips to remember when you start your business blog.

1. Create a plan – then follow that plan.

What do you hope to accomplish with your blog? Do you want to drive more business to your website, increase your local presence, or expand to a national audience? Do you want to share your expertise with others, increase awareness of your brand and generate business leads? If you’re blogging for your business, focus your efforts so that your message is clear and keep your posts focused on your goals.

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Do you need a change of address?

The number of Top-Level Domains (TLD) is expanding – how will this effect the Internet?

The Internet is about to get a bit bigger! ICANN (Internet Corporation for Assigned Names and Numbers), has approved the expansion of Top-Level Domains, or anything to the right of the dot such as .com, .org, .ca, .uk, and .net. There are currently hundreds of gTLDs (generic TLDs) awaiting approval, and when they become available they could change the way companies register their domain names and how they use the Internet to market their brand.

What does this mean?

The new gTLDs will have names that can apply to a number of products, brands, and business sectors. For example, if you are a real estate agent then .realestate would be a natural choice for your website domain name, as would .home, .forsale, or .apartments. If a restaurant wanted to be high in search engine rankings, then .restaurant or .food would be natural choices for their domain. Potentially, search engines will prioritize websites based on their domain, making it easier for them to be found by surfers. This change will NOT change the way the Internet works, but it will change the way people will find information on the Internet.

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Measure Your Marketing Efforts With A Digital Dashboard!

Want To Measure Your Marketing Efforts? Get Behind the Wheel of Digital Dashboard! One of the best trends in digital advertising is still an unknown for many businesses – the digital dashboard. What is it? It’s an easy-to-use central place where you can see, sometimes in real time, the effectiveness of all your marketing and media efforts. A dashboard collects information about all your website and social media presence stats, and can tell you how well your company is trending and how to more effectively spend your marketing dollars. It can help you track your digital campaigns from Google Analytics, Google AdWords, Facebook, Twitter, and Email Marketing Websites (ListRocket or Constant Contact). You can also track your traditional media – television, outdoor and radio – using media-specific phone numbers and landing pages. Read More