ASK And You Shall Receive.

Getting referrals for your business can be one of the least expensive ways to build your business. There are many benefits to referrals that go beyond just the added revenue they generate. Referred customers tend to be better customers, and because they are somewhat informed about your business it makes it easier to start off on the right foot.

Some businesses suffer from a lack of referrals for one simple reason – they don’t ask for them. Asking clients for referrals should be done on a regular basis, yet many companies don’t. It’s easy to understand why some business owners don’t like to ask for referrals – they may lack what they consider the sales acumen necessary to get a “yes”, or they may feel it’s an imposition on the client. WHATEVER the reason, you need to view asking someone for a referral as a genuine opportunity for them to help a friend benefit from your service.

Getting to a “yes” is surprisingly easy once you ASK for the referral. In most cases your clients will be glad to help, especially if it’s at the right time – which is immediately following a successful sale or positive experience. It’s this kind of relationship building that strengthens your business and keeps it growing. Remember that the worst that can happen is that your client says “no”. If they do, it’s a great opportunity to open a dialogue about what you could be doing to improve the way you do business.

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