Archive for the ‘Advertising’ Category

TV Advertising – More Isn’t Always Better!

With so many options for advertising today, television is still one of the best options to get your message to potential customers. Television still has the largest potential reach of any medium. Here are some of the facts about television –

  • 98% of all homes have at least one TV, and there are more television sets in America than people!
  • Television can influence purchases at every level of the buying funnel.
  • Television programs can target a variety of demographics – with pinpoint accuracy.
  • It’s intrusive, but with the right message can capture your audience’s attention!
  • Television is still considered the most engaging, entertaining method of advertising.

With facts like these, it’s no wonder our clients come to us with the misconception that the more television spots you buy, the better, and in many cases that’s what they’ve been led to believe. It’s understandable to think that if you pepper the airways with your message over and over, eventually enough of your potential customer base will hear your message and be influenced to take action.

Unfortunately, this isn’t the case. Many of our clients are surprised to hear that less really can be more – when you have the right strategy that delivers your message to your target audience. It’s not about the number of spots you buy; it’s about the number of potential viewers within your target audience that will be watching the program during your spot. Television shows are rated by viewership, and also by the demographic of the viewers. When you purchase a spot during a show that hits your demo, you’re maximizing the amount of potential viewers.

With the right media buy, you’ll get biggest ROI on your marketing investment. Our media buyer has decades of experience creating strategic media plans that deliver results.

Here is her advice about what NOT to do when creating a TV campaign:

  1. Create a campaign that doesn’t communicate your brand, a clear message or a call to action.
  2. Develop creative and media strategy without knowing your target audience – your ideal customer.
  3. Spend advertising dollars without a clear goal. Without a quantifiable goal, you’ll never know if your efforts are effective.
  4. Not having enough frequency to influence your audience or spreading your spots too thin among many different demographics.
  5. Hurrying through the buying process without negotiating rates. Rates vary from station to station, and you need to compare the reach of each program versus the cost.
  6. Not buying early or having a solid media plan. You WILL spend more money, and may NOT get the spots you want.
  7. Not monitoring your invoices – mistakes happen and you may be charged for spots that didn’t run as ordered. You may find spots running during the wrong program, on the wrong night or they may be running the wrong spot.

With the right strategy, TV can grow your business and with the right media plan, you can get an incredible return on your investment. By knowing your target audience, and creating a strategy that delivers your message to them, you can maximize your marketing dollars.

Get help from Holland. We can plan a media strategy that can generate new customers, leads, referrals, and best of all, loyal customers that love your brand. Visit HollandAdvertising.com or call Bryan Holland at 513.744.3001.

CONFUSED BY DIGITAL ADVERTISING? Let Holland Help!

Zero Moment of Truth, CTR, KPI, Between the Page!?! Do Digital Advertising Terms Have You Confused?

Holland Advertising : Interactive Has The Answer, And It’s All In One Easy-To-Use Document.

It’s Holland to the rescue! We’ve compiled a list of digital advertising terms in a convenient, printable document. We understand that with the online and mobile advertising changing almost daily it can be hard to keep track of all the new terms, and it seems as if just as soon as a term becomes popular, it’s gone!

To help end the confusion, our Glossary of Digital Terms will be updated periodically to reflect the newest terms and trends. Be sure to check our website periodically to see what’s new.

Fill out the form below to download the Digital Terms pdf.

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Don’t hire an ad agency

Unless you’re looking for fresh ideas and a greater ROI on your marketing investment!

Are you successfully differentiating your brand in the marketplace?

Are you achieving the sales results you want?

Are you embracing the latest in technology and fresh marketing strategies to build your business?

If your answer isn’t yes to the above 3 questions you are not getting a satisfactory return on your marketing investment and need to invest in the Marketing Business Builder TM from Holland Advertising: Interactive, an advertising agency in Cincinnati. The Marketing Business Builder is the magnifying glass to find hidden profits, reach new customers, find new sales opportunities and grow a company’s business. Respond to in-depth questions about your company’s history and goals – these answers will be the catalyst for the Holland team to develop a customized marketing program with no more money than your company is currently investing. The Marketing Business Builder is more than a revenue generator for companies – it is known as “the wake up call” for business owners who want to take their business to the next level. Read More

Want to increase your B2C or B2B sales numbers? Try Marketing to Women.

It doesn’t matter what article or study you read – women make or influence the lion’s share of the purchases in the US, and are closing in on men with the percent of earnings and overall wealth, too.

Unless you HAVEN’T been watching television, reading a newspaper (print OR online), shopping, or generally living out in the world in the last decade, it shouldn’t come as much of a surprise to you that women are beginning to dominate as single homeowners, leaders, risk-takers, and movers and shakers. If you aren’t giving them an equal share of your marketing efforts you’re probably missing out…and it could really be costing you!

Most retailers attempt to appeal to women using mostly old stereotypes, but what about B2B sales? The number of women in decision-making positions in business and as business owners themselves is increasing rapidly. The standard salesman approach to connecting with business customers is finding a dead end with many companies and businesses because their message isn’t being well received. Marketing your business or service is more effective if it has a broader appeal. Read More

Instagram – A Picture is Worth a Thousand Likes

Instagram is the photo editing and sharing app that has expanded from 15 to over 80 million users since Facebook’s bid to acquire it for $1 billion back in April of 2012. It’s a simple, FREE mobile app that allows you share photos with not only your connections in Instagram, but also your Twitter Followers, Facebook Fans, and visitors to your website.

There’s no doubt about it, Instagram has taken social media by storm, but how can something that most people use to note their perfect omelette, beautiful sunset, or favorite piece of artwork be useful to your business?
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