Archive for the ‘Advertising’ Category

NCAA March Madness: What does it mean to marketing and advertising companies? Why is it important to utilize the March Madness frenzy?

There is no better time of the year for a marketing and advertising company than March Madness to have a promotional campaign for their clients. This Holland: Interactive blog series will talk about why retail, health care, and B2B clients all need to be a part of the $11 billion dollar NCAA March Madness. This blog series will explain how an advertising company can learn from the way a non-profit such as the NCAA was able to brand March Madness into one of the biggest and most popular sports showcase for fans and advertisers. It will dive into how industry leaders in retail, health care and B2B created a multichannel March Madness campaign that ultimately generates brand loyalty, leads, new customers, and starts more conversations about their brands.

The NCAA’s March Madness started in 1939, coincidentally two years after Holland Advertising: Interactive opened and is the only advertising agency in Cincinnati that is still in operation today. Although a non-profit, the NCAA has done a remarkable job branding itself and March Madness. By 2013, March Madness generated $1.5 billion in advertising revenue compared to $220 for the 2013 Super Bowl. In 2014, the NCAA March Madness Tournament spent over $1.5 billion on advertising and had a television audience of 30 million people.

March Madness is an advertising company’s fish in a barrel. It’s a great way to strengthen a company’s brand by creating and executing an exciting promotional campaign. In 2014, over 30 million people were tuned into the games. Another great thing about March Madness is die-hard fans and novices alike get involved in a month long bracket competition; drawing participation of over 140 million fans! A marketing and advertising company can use these exciting three weeks with 67 live televised games. The media coverage alone is across four television networks: CBS, TNT, TNBS, and truTV as well as across every social media platform imaginable. This is an advertising company’s dream come true.

The NCAA’s brand thrives in the social media sphere and that’s where a marketing and advertising company should focus during March Madness. Clients need to join the action and engage anyone following NCAA’s March Madness. During March Madness clients need to keep the same alliterations as the NCAA brand identifies for the tournament. Alliteration is a fantastic recollection technique because it creates imagery and rhythm; two things people enjoy. Examples of alliteration are March Madness, Elite Eight, Sweet Sixteen, and Final Four. Even non-fans can recognize these phrases! Marketing and advertising companies need to create local offers, events, photo caption contests, voting contests, bracket contests all across a multitude of internet channels and promoting it with social media.

Now that we have shown the importance of utilizing March Madness for clients, our next few blogs will give examples of some of the best brand marketing throughout March Madness and what marketing agencies need to be doing. The series will dive into how each different industry, Retail, Healthcare, and B2B clients each utilized social media through the 2015 NCAA March Madness. Why each various social media platform can be used in each various industry and how.

Call or email Bryan Holland at bholland@hollandadvertising.com. We offer a FREE marketing consultation to help you grow your business and get a greater ROI. Let us help you achieve your business goals with our marketing expertise to get the conversation flowing around your brand. Visit HollandAdvertising.com or call Bryan Holland at 513.744.3001.

 

 

Convert MORE Visitors!

Does Your Internet Marketing Strategy Make the Most of Your Remarketing Campaign?

Convert MORE Visitors With Fresh, Relevant Content!

2015 can be the year your remarketing campaign takes your business to the next level. A few tweaks to your internet marketing strategy and you may find the buzz on the internet is about YOU! If your internet marketing strategy doesn’t include remarketing it should!

There are many benefits to adding remarketing to your internet marketing strategy.

1. Remarketing turns bounced visitors (surfers who enter your website and leave without viewing additional pages) into leads. You can then retarget them with a more specific message.
2. Remarketing increases brand recognition. Even if a user doesn’t click through your ad, they see it and are reminded about your brand.
3. Remarketing encourages repeat visits. By clicking through, users return to your site for a second look. Repeat visits to your site increases the likelihood of conversions.
4. Remarketed ads lead to more conversions than standard display ads. Adding remarketing to your internet marketing strategy can be a more effective use of your marketing dollars.

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How Does YOUR B2B Marketing Email Look on a Mobile Device?

If They Aren’t Easy to Read, They May Be Deleted!

As we ring in the New Year, there’s one fact that is undeniable – mobile is here to stay! Over 50% of all email is opened on a mobile device (smartphone or tablet) and 91% percent of all mobile activity is related. These two facts are having an impact on the way companies are communicating with consumers – especially where business to business marketing is concerned.

So is YOUR Company’s B2B marketing email mobile friendly?

Depending on what source you cite, more 60% of business to business marketing email is opened on a mobile device. Your email needs to be mobile friendly FIRST, especially when you consider that Android browsers don’t automatically adjust the sizing of email to fit to mobile devices. Android comprises over 75% of the global mobile market, so unless your readers are determined to read your email, they may delete it and never receive your message and call to action.

What does a mobile-friendly email look like?

A mobile-friendly business to business marketing email requires minimal scrolling to read. The right subject line and headline should reveal the source coupled with a compelling reason to open the email. If you’re opening B2B marketing email on an a device with an iOS (iphone, itouch, ipad) you probably have no problem reading the content, scrolling through the email, viewing the coupon or offer (if applicable) and clicking through to the sender’s mobile-friendly website. If you’re reading a business to business marketing email on an Android device, chances are you have to scroll side to side to view the graphics and the text may or may not be converted to an easy-to-read column.

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Digital Billboards – Changing the Landscape of Advertising!

Over the last decade, the landscape around our roads has been changing, particularly around major commuter routes. Traditional billboards are giving way to digital billboards, making outdoor advertising more interactive and flexible. Digital billboards typically rotate 6 to 8 messages per playlist, and can be scheduled to change throughout the day or hour based on traffic patterns and time of day. Digital billboards are also more visible than traditional static billboards; the display is brighter and the motion can be more eye-catching.

For Outdoor billboard companies, this gives an opportunity for additional revenue by increasing the number of clients they can serve on a single billboard. For advertisers, it makes Outdoor a more exciting, dynamic way to engage prospects. By understanding your prospects you can greatly increase brand awareness, generate new customers and see a nearly immediate increase in response to offers.

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Go Mobile (Everyone ELSE Is!)

Mobile Marketing IS Surpassing Desktop For Engaging Prospects!
Isn’t It Time You Took YOUR Marketing Mobile?

Unless you’ve been living under a rock, you’re aware that nearly everyone has a mobile device. In fact, by the end of 2014 there will be more mobile-connected devices on earth than people – making mobile marketing statistics hard to ignore. Since a large percentage of web surfers are using their mobile device to check their email, social media (facebook, twitter, LinkedIn, etc.), and shop, it’s changing the way marketers are looking at mobile marketing.

Yes, with mobile advertising you can entice shoppers with coupons and offers while they are in (or near) your store, use in-game and app-based marketing, or if they’ve opted in you can send SMS messages directly to their phone – there are many different ways to reach your prospects. Read More