Fresh Marketing Ideas Blog

NCAA March Madness: What does it mean to marketing and advertising companies? Why is it important to utilize the March Madness frenzy?

There is no better time of the year for a marketing and advertising company than March Madness to have a promotional campaign for their clients. This Holland: Interactive blog series will talk about why retail, health care, and B2B clients all need to be a part of the $11 billion dollar NCAA March Madness. This blog series will explain how an advertising company can learn from the way a non-profit such as the NCAA was able to brand March Madness into one of the biggest and most popular sports showcase for fans and advertisers. It will dive into how industry leaders in retail, health care and B2B created a multichannel March Madness campaign that ultimately generates brand loyalty, leads, new customers, and starts more conversations about their brands.

The NCAA’s March Madness started in 1939, coincidentally two years after Holland Advertising: Interactive opened and is the only advertising agency in Cincinnati that is still in operation today. Although a non-profit, the NCAA has done a remarkable job branding itself and March Madness. By 2013, March Madness generated $1.5 billion in advertising revenue compared to $220 for the 2013 Super Bowl. In 2014, the NCAA March Madness Tournament spent over $1.5 billion on advertising and had a television audience of 30 million people.

March Madness is an advertising company’s fish in a barrel. It’s a great way to strengthen a company’s brand by creating and executing an exciting promotional campaign. In 2014, over 30 million people were tuned into the games. Another great thing about March Madness is die-hard fans and novices alike get involved in a month long bracket competition; drawing participation of over 140 million fans! A marketing and advertising company can use these exciting three weeks with 67 live televised games. The media coverage alone is across four television networks: CBS, TNT, TNBS, and truTV as well as across every social media platform imaginable. This is an advertising company’s dream come true.

The NCAA’s brand thrives in the social media sphere and that’s where a marketing and advertising company should focus during March Madness. Clients need to join the action and engage anyone following NCAA’s March Madness. During March Madness clients need to keep the same alliterations as the NCAA brand identifies for the tournament. Alliteration is a fantastic recollection technique because it creates imagery and rhythm; two things people enjoy. Examples of alliteration are March Madness, Elite Eight, Sweet Sixteen, and Final Four. Even non-fans can recognize these phrases! Marketing and advertising companies need to create local offers, events, photo caption contests, voting contests, bracket contests all across a multitude of internet channels and promoting it with social media.

Now that we have shown the importance of utilizing March Madness for clients, our next few blogs will give examples of some of the best brand marketing throughout March Madness and what marketing agencies need to be doing. The series will dive into how each different industry, Retail, Healthcare, and B2B clients each utilized social media through the 2015 NCAA March Madness. Why each various social media platform can be used in each various industry and how.

Call or email Bryan Holland at We offer a FREE marketing consultation to help you grow your business and get a greater ROI. Let us help you achieve your business goals with our marketing expertise to get the conversation flowing around your brand. Visit or call Bryan Holland at 513.744.3001.



Blogging: Not an extra but a necessity.

As we were contemplating what our next blog post should be, a client approached us asking for advice. They wanted to generate new web content with minimal effort and money while being able to build credibility and boost their SEO in an already oversaturated market. They asked if that was even possible. Our immediate response: start a blog. Thus we began writing a blog about blogs. An inception of sorts. We couldn’t pass this opportunity ourselves.

Question: How can a business/brand generate new leads and web content with minimal effort and money while building credibility and boost SEO in an oversaturated market? Also, why would a small family business spend a few hours a week or month writing a blog?

Answer: Blogging. A well-developed blog can generate new leads and help your brand’s SEO. (Click to read more about inbound web-marketing)

In today’s internet-based society blogging helps a business create a credibly powerful online footprint. Ultimately, blogging drives new traffic (or leads) and current customers to a business’ website through the new content provided in each blog post published. The new content in turn helps a business’ SEO through social media.

Blogging started in the late 1990’s as a way to share ideas, thoughts and expressions. Leave it to marketing and advertising agencies to figure out how to take blogging to the next level, by using brand promotion.

Reasons to create a blog:
1. Drives/Increases Traffic (customers and leads) to your Website and brand:

      a. How often do you update your webpages? How many pages are on your webpage? All of these headaches can be solved by blogging.
      b. Every time a business writes a blog post they add one more page to their webpage. One more ping for Google, Bing or another search engine that tells them the website is active and should be checked in on frequently.
      c. Key: You don’t want “any” traffic but the “right” traffic.

Which leads us to number two…
2. New content: A blog helps generate new content, both short term and long term content.

      a. Content creation: Each new post is one more opportunity to drive new leads to your website through organic searches. An organic search result might come up with a blog post a company wrote years earlier.
        i. Key: Personalization. Tailor to the wants and needs of the people the business is attempting to generate leads with. Create content that answers potential and current customer’s basic questions and needs.

        Think of each post as a way to generate new leads.
      b. Social Media Content: Blog posts generate content for social media sites such as Twitter, LinkedIn, Facebook, Google+, name it. Many clients stress over social media content. Blogs can help lessen the stress of posting.
      c. Drives Long Term Results: This needs to be in every blog about business blogging.
      d. Say you write a blog post today, spend an hour and a half doing it. That blog post is now ranking in search engines. Days, weeks, months, and YEARS later it is still generating traffic and leads. One or two hours of effort today can turn into thousands of views and leads in the future.

Writing relevant content leads nicely into number three…
3. Develops better customer relations and reinforces or establishes Authority (Hyperlink establishing Authority in a brand)

      a. By writing posts that are relevant and educations to your potential leads and customers you are reinforcing your brand’s authority and authenticity in that field. Imagine sending an educational blog post to a client or confused potential new lead?
        i. You position yourself as a trustworthy go-to person.
      b. When a brand publishes the right content at the right time, marketing becomes relevant and helpful to your customers, not interruptive.

4. Increases SEO/SERP: SEO is important when blogging

      a. When a potential lead searches for a professional or business in an industry the goal of any small business is to be the first in the search engine results. In a crowded market how do you do that? Effective search engine optimization.
      b. Search engines put emphasis on keywords that are used in each business market. Google (link) and others use more advanced formulas to determine the frequency in which you update your website and if others in your industry are continually updating their websites, you will ultimately be lost in the results.
      c. If you take the time to blog then you might as well utilize and take extra time to SEO. The more blog posts a business has the more traffic is generated.
      d. Tip: Tag/use common sense keywords that target your niche market, also hyperlink keywords in your website content. Never miss the opportunity to hyperlink a keyword. Hyperlinks get extra points with search engines. Where you rank in search engines matters.

Conclusion: Blogging is the smartest, fastest and most cost effective way to increase traffic flow to a business’s website.

The Internet of Things – Are You Connected?

February 10th, 2015 | Author: CatTurner

The Future of Connectivity Holds Great Promise Beyond Internet Marketing!

The Internet of Things is the Internet’s next generation, and it holds great promise for enhanced Internet marketing – and more. The Internet of Things includes every connected device on the planet, and there are more connected devices than people on Earth. There are three types of connections where the Internet of Things is concerned: machine-to-machine (sensors, robots, servers, etc.) machine-to-people (home security, wearable devices) and people-to-people (social networking, texting, etc.) and while many of them serve the private sector, businesses are jumping on board with internet marketing strategies to exploit these connections.

For the most part, connected devices enhance our lives and are used to help us connect with others, monitor our fitness, control our cars, turn on our lights – the list can be endless. There is a multitude of ways we use connected devices, and most people take for granted that they are part of the Internet of Things. People use wearable devices every day that can monitor things such as heart rate or insulin levels or rely on a sensor on their pill box to remind them to take their medicine. Businesses are working to find ways to use information that these devices could gather, and in the future these will be part of most businesses’ internet marketing strategies.

In addition to Internet marketing, connected devices have the potential for wide-sweeping applications in the future. Monitoring a person’s health – whether they are aging in place, disabled, or suffering from a chronic disease such as epilepsy or diabetes, can help bring care to them immediately in the event of a emergency, or minimize visits to the doctor or from a homecare professional. With a connected device they can maintain independence with confidence. A connected home can turn off a device, such as a slow cooker, and tell you when dinner is cooked – even if you’re away! In the future, a connected device will store information such as when and what you cooked for dinner this week, whether or not you’re out of milk, etc. With all that information, Internet marketing for home health care agencies, grocery stores, security providers, childcare, medical supplies, etc. are sure to follow suit – the possibilities for Internet marketing are endless! Read More

Convert MORE Visitors!

Does Your Internet Marketing Strategy Make the Most of Your Remarketing Campaign?

Convert MORE Visitors With Fresh, Relevant Content!

2015 can be the year your remarketing campaign takes your business to the next level. A few tweaks to your internet marketing strategy and you may find the buzz on the internet is about YOU! If your internet marketing strategy doesn’t include remarketing it should!

There are many benefits to adding remarketing to your internet marketing strategy.

1. Remarketing turns bounced visitors (surfers who enter your website and leave without viewing additional pages) into leads. You can then retarget them with a more specific message.
2. Remarketing increases brand recognition. Even if a user doesn’t click through your ad, they see it and are reminded about your brand.
3. Remarketing encourages repeat visits. By clicking through, users return to your site for a second look. Repeat visits to your site increases the likelihood of conversions.
4. Remarketed ads lead to more conversions than standard display ads. Adding remarketing to your internet marketing strategy can be a more effective use of your marketing dollars.

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How Does YOUR B2B Marketing Email Look on a Mobile Device?

If They Aren’t Easy to Read, They May Be Deleted!

As we ring in the New Year, there’s one fact that is undeniable – mobile is here to stay! Over 50% of all email is opened on a mobile device (smartphone or tablet) and 91% percent of all mobile activity is related. These two facts are having an impact on the way companies are communicating with consumers – especially where business to business marketing is concerned.

So is YOUR Company’s B2B marketing email mobile friendly?

Depending on what source you cite, more 60% of business to business marketing email is opened on a mobile device. Your email needs to be mobile friendly FIRST, especially when you consider that Android browsers don’t automatically adjust the sizing of email to fit to mobile devices. Android comprises over 75% of the global mobile market, so unless your readers are determined to read your email, they may delete it and never receive your message and call to action.

What does a mobile-friendly email look like?

A mobile-friendly business to business marketing email requires minimal scrolling to read. The right subject line and headline should reveal the source coupled with a compelling reason to open the email. If you’re opening B2B marketing email on an a device with an iOS (iphone, itouch, ipad) you probably have no problem reading the content, scrolling through the email, viewing the coupon or offer (if applicable) and clicking through to the sender’s mobile-friendly website. If you’re reading a business to business marketing email on an Android device, chances are you have to scroll side to side to view the graphics and the text may or may not be converted to an easy-to-read column.

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