Business Building

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Maximize Your Holiday Sales with Google Shopping Campaigns

By Melissa Morrison

‘Tis the season to shop! Do you search for gifts or holiday products online? Odds are, you most likely use Google. 

As the most popular search engine in the world, it’s no surprise that Google is used for the marketing and advertising of millions of products every day. By learning how to utilize the tools that Google offers, advertisers can boost their views and searches in order to maximize the success of their ad. At Holland Advertising, we use a lot of different tools to ensure our clients are getting the maximum search engine exposure. One of the tools we use for our retail clients is Google Shopping, which allows us to create campaigns and get more traffic to their websites.

Google Shopping campaigns provide more than a simple text ad to grab readers’ attention. By creating this kind of campaign an image of the product shows up at the top or right side of search results. This image shares the title of the product, price, name of the store, and more. With society becoming increasingly visual, the customer’s eye is immediately drawn to images. By creating a Google Shopping campaign, clients get more traffic to their websites, better leads, and a broader online presence.

Kotsovos Bridal Furs and Prom is one such client who decided to use a Google Shopping campaign to boost their revenue. A long-standing client of ours, Kotsovos was previously only doing a Google Search campaign. This campaign was highly successful, so they decided to include a Google Shopping campaign as well to maximize their profits.

By incorporating a Google Shopping campaign, Kotsovos’ products are now eligible to show up as an image that grabs the customer’s attention. Once someone clicks on the ad, they’re taken directly to the product page on the website. It’s a win – win! You get to see the details of the item you searched for without having to go directly to the page itself.

For example, let’s say you want a Jovani-brand dress for prom. When you search related terms for what you want (such as Jovani, black and gold, etc.) you’ll see a lot of options pop up that use those same keywords. If you click on “Shopping” at the top of the Google page, you’ll be taken to a page with different brands all using Google Shopping campaigns. The image to the right is what you would see: an image of the product, the price, and retailer. By clicking the image, you would be taken to the retailer’s website without having to go to their home page. It’s easy, convenient, and makes your shopping experience more enjoyable!

Let Your Customers See Inside Your Business

With Google Business View, It’s Easy!
You only have ONE chance to make a first impression. With the overwhelming majority of consumers headed to the internet to research businesses, you need to engage prospects quickly, and make their first experience with your business a great one. Luckily, your friends at Holland Advertising : Interactive have a great method to get web surfers to your door – virtually.

It’s called Google Business View. It’s a great way to showcase your business, and let people see what it’s like to visit your store, restaurant, hotel, plant, etc., with a 360˚ virtual tour. Our photographer is Google-approved and will take exterior shots and interior photos that make your business look great, and use them to create a virtual tour. The photos are yours to use for any purpose, from your website to advertising collateral. Think about it – you spent time and money to make your place look great – here is your way to show off your business, and engage new customers!

Take a look at what Google Business View can do:

Google Business View makes it easy for your current and potential customers to view your business via Street View, See Inside and View Photos. It’s one of the best decisions you can make, and it’s easy, too. If you have a business and a website, you need to add Google Business View to your marketing efforts.

Don’t wait. Your competition may be driving customers to their door using Google Business View. It’s easy to get started and requires only a small one-time fee. Call Bryan Holland today at 513.744.3001 or email him at bholland@hollandadvertising.com.

Don’t hire an ad agency

Are you successfully differentiating your brand in the marketplace?

Are you achieving the sales results you want?

Are you embracing the latest in technology and fresh marketing strategies to build your business?

If your answer isn’t yes to the above 3 questions you are not getting a satisfactory return on your marketing investment and need to invest in the Marketing Business Builder TM from Holland Advertising: Interactive, an advertising agency in Cincinnati. The Marketing Business Builder is the magnifying glass to find hidden profits, reach new customers, find new sales opportunities and grow a company’s business. Respond to in-depth questions about your company’s history and goals – these answers will be the catalyst for the Holland team to develop a customized marketing program with no more money than your company is currently investing. The Marketing Business Builder is more than a revenue generator for companies – it is known as “the wake up call” for business owners who want to take their business to the next level.

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