Celebrating 80 Years of Client Success Stories • 1937-2017 • Blog 4 of 12
At Holland Advertising : Interactive, our celebration for 80 years of client success stories continues as we take a look back on what we have done with Office Furniture Source since 2012.
As Cincinnati’s premier office furniture specialist, Office Furniture Source has more than 30 years of success in serving its clients. Their value doesn’t just come from having the widest selection of in-stock furniture in the region, though. They also have unparalleled service from design experts who utilize 3-D software and an installation team that delivers and assembles furniture at your office.
When our Cincinnati advertising agency began working with Office Furniture Source, we recognized they needed a new website. Our challenge was to turn the website into a strategic tool to communicate their brand story while leveraging search engine optimization (SEO). We were also determined to increase traffic to the website from qualified prospects and in return create an opportunity to increase sales.
To achieve our goals, we first developed Office Furniture Source’s brand story and created the tagline: “Largest Showroom. Experienced Team. Designed for ROI.” Then we created the new website which implemented SEO keyword research, site analysis, and SEO copy.
As a result, our Cincinnati advertising agency successfully increased organic visits to Office Furniture Source’s website. In fact, a keyword research report done on May 1, 2015 showed Holland Advertising’s efforts in leveraging SEO helped Office Furniture Source rank onto the first page of search engine results. The report also showed each keyword had an average ranking of 1.77.
The rankings proved to be effective when we measured that the site had seen a 3000 percent increase in organic visitors – new visitors who got to the page by clicking on a search result. Holland Advertising came to this measurement when we saw only 13 organic visitors on the site in April 2014 but an exponential increase of 500 organic visitors in April 2015.
As of March 2017, Office Furniture Source’s keywords have remained on the first page of search engine results with an average ranking of 2.25 on Google and sales have continued to increase. Since our Cincinnati advertising agency has begun working with Office Furniture Source there have been significant increases in revenue each year.
Since 2012, Office Furniture Source’s sales have increased by 76%. In 2016, their sales were high enough to be granted their second consecutive year as a Cincinnati Business Courier Fast 55 finalist. We expect to see this trend continue as our Cincinnati advertising agency works alongside Office Furniture Source.
Would you like to become one of our many client success stories? Contact Bryan Holland at 513.744.3001, or email him at firstname.lastname@example.org.