One of the most common focuses of design in the digital space has revolved around two words: user experience. This seems quite fitting, as a website with which a viewer has a terrible or overexerting experience can prevent them from visiting in the future, add to high bounce rates and decrease page views. No one wants that for themselves – or for potential clients.
But how do you combat user experience issues on your site? Start with these five tips.
Many fear white space. The desire to get creative and fill what appears to be a void on the screen is normal, but that desire should be left largely unfulfilled. White space is the least assaulting to the senses, universally appealing and looks good on screens of any size. Additionally, white space makes the content on your site far more visible, and effectively modernizes your site, enhancing the overall user experience.
Make copy digestible.
Have you ever been to a site that consisted of paragraph upon paragraph of overbearing copy? We all have. And guess what – it’s not appealing to anyone. A user gets online (and hopefully on your site) because they’re searching for something, and they want the answer to what they’re looking for as quickly as possible. To enhance user experience, present copy in digestible forms such as bullets, with headlines that appropriately guide them to where they want (and need) to be.
Maintaining a consistent color palette should be a given, but what is often overlooked is the consistency of what many would consider the minutia of the site –the tone of the copy, the typeface, the style of photos (stock or originals), etc. Though it is often difficult to implement this universally, keeping consistency at the forefront of the design and copy approach will make for an enhanced user experience.
Optimize for mobile.
As we mentioned in our previous blog about the importance of designing with mobile in mind, the majority of users are relying on some sort of mobile device to retrieve information online. This presents both an opportunity and a potential obstacle. If someone is constantly required to stretch the screen to make sense of the site’s contents, it makes for a fairly poor user experience, and one that could negatively impact the likelihood that they will return. Designing a responsive site with mobile in mind fixes this problem.
Need some additional guidance on how to gently guide your site into one with optimized user experience in mind? We can help. Holland Advertising : Interactive is a functionally-integrated marketing agency, meaning that we have all of the resources at our fingertips to help with any of your marketing pain points. From the generation of a strategic ROI-based marketing strategy to complete web design, we can help ease your woes.
For more information, contact Bryan Holland at 513.744.3001, or email him at firstname.lastname@example.org.